QSR February 2023

S P ON S O R E D B Y F O C U S B R AND S

Power inNumbers Focus Brands leverages its size to reap benefits for franchisees. /BY JOCELYN WINN

that strong entrepreneurial passion and spirit,” Krause says. The portfolio powerhouse just launched a new, all-inclusive devel opment website to help prospec tive brand franchisees tap into the Focus Brands system and understand where they can grow and who to contact to get started both domes tically and internationally. It stream lines the research process with brand stats, such as Auntie Anne’s average net sales for fiscal year 2021 ($636,952). Franchisees can expect real estate, construction, and marketing support, supply chain packages with competi tive pricing from single-source ven dors, flexible footprints and nontradi tional venue options, and cobranding and franchising experts. “With the ability to tap into our

“THAT’S THE BEAUTY OF BEING A PORTFOLIO COMPANY. WHEN YOU HAVE THE STRENGTH OF MULTIPLE BRANDS, THERE’S SOMETHING FOR EVERYBODY.”

WITH SEVEN ICONIC BRANDS MAKING UP MORE than 6,400 global (more than 4,600 in North America) restaurants, cafes, bakeries, and ice cream shoppes, Focus Brands is primed for growth and seeking brand franchisees to fill those markets. Whether you’re a single-unit owner new to the field or a multi-unit developer with broader infrastructure, Focus Brands, headquartered in Atlanta, Georgia, can seamlessly fit all passions into its portfolio that includes Auntie Anne’s, Carvel, Cinnabon, Jamba, Moe’s Southwest Grill, McAlister’s Deli, and Schlotzsky’s.

brands’ enterprise-level resources, you’re going to share best practices. You’re going to leverage purchasing power with our suppliers and mar keting agencies, and obviously technology and digital innovation is a big part of that. We also share consumer and loyalty customer insights. All of these benefits give us better capabilities and allow us to make larger investments that one brand quite frankly couldn’t afford on its own,” Krause says. Nationalizing resources while globalizing its reach allows room for massivemarket differentiationwithin the Focus Brands portfolio, as well as culinary innovation to cater to international flavors and regional pal ates, whether in the Middle East or middle America. “We produce over $1.2 billion in retail sales through our global chan nels and licensingbusiness, which adds clout toour already iconic brands,” Krause says. And when fans called for more access points, Focus Brands answered with dual branding, street-side real estate, opening the first ever AuntieAnne’s drive-thrupairedwitha Jamba inWiley, Texas, last year. The future is bright for Focus Brands and franchisees of its seven brands, with an eye on platform expansion, increasing access, and driv ing franchisee returns on investments. RF

“We love all our brands the same,” says Brian Krause, chief development officer. “That’s the beauty of being a portfolio com pany. When you have the strength of multi ple brands, there’s something for everybody.” Focus Brands houses one of the largest development teams in the industry, designed to grow and support multiple brands. “The requirements are all different, but at the end of the day we’re looking for folks who have

ICONIC BRANDS: 7 LOCATED IN: Over 55 countries GLOBAL LOCATIONS: 6,400 and growing

To learnmore, visit development.focusbrands.com .

FOCUS BRANDS

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FEBRUARY 2023 | RESTURANT FRANCHISING