QSR February 2023

S P ON S O R E D B Y T H E H UMAN B E AN

Pairing cups of kindness with a top-ranked drive-thru coffee brand. TheHumanBean’sPersonal Touch

“The more locations we have, the greater the impact every year,” Hawkins says. “Our giveback numbers tell a really compelling story: that our communities are excited about purchasing drinks for a cause and that they keep comingback year after year.” With numerous coffee awards and current ranking as a top franchise oppor tunity by Entrepreneur and Franchise BusinessReview, TheHumanBean is one of the fastest growing coffee franchises in theU.S.—a designation that Hawkins says is owed to the brand’s amazing teamat the support center and forward thinking franchise owners. “We’ve had 90 percent of franchi sees say they’d recommend franchising with us to a friend. I think a large part of that is the support they receive, includ

WHILETHEHUMANBEANACKNOWLEDGES ITHASN’T mastered the art of fortune telling with a cup of coffee— yet—the 25 year-old coffee franchise has bags-full of experience to referencewhen talking about future growth. “We’ve been really fortunate to work with smart fran chise owners, passionate coffee growers, and the very best staff we could imagine,” says Dan Hawkins, co-founder and CEOof The Human Bean. “It’s an equation that works.” Over two decades after opening its very first single location coffee stand in Ashland, Oregon, The Human Bean family spans 300 locations openor indevelopment in 20 states throughout the U.S. Themajority of locations are independently owned by small business owners whose values align with those at the coffee brand’s core. “We’ve learned the importance of partneringwith peo ple and places that fit with our culture of quality, kind ness, and giving back,” Hawkins says. “Because at the end of the day, it’s about the authentic connection we have with guests and our drive-thru communities, and it’s about delivering something exceptional during each and every visit.” True to the coffee brand’s unique name, company-wide giveback days throughout the year center on human inter ests—like breast cancer support and foodbank stocking— as well as bolstering a sustainable coffee industry. “Our giveback days are really the highlights of the year,” Hawkins says. “Some of them, like Coffee for a Cure, are now 17-years strong. All locations participate, and the

funds raised are given to hos pitals chosen by each franchise owner and their team. So they stay local and benefit each community.” In total, The Human Bean has raised over $3 million for breast cancer diagnosis, treat

ROYALTIES: 0 percent BRAND FUND 1 percent AUV: $916,432 FRANCHISE FEE: $30,000 YEARS IN BUSINESS: 25

ment, and education. Drive thrus around the U.S. were also able to fund the planting of 67,075 trees through a nonprofit that works with coffee growing communities.

ing training, marketing, and even location identification and design. Franchisees come to us with a passion, andwe supply the expertise and a provenmodel. The personal connection is really the icing, or, we should say, the bean on top.” RF

Learnmore at thehumanbean.com .

THE HUMAN BEAN (2)

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FEBRUARY 2023 | RESTURANT FRANCHISING

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