QSR December 2022

SHORT ORDER

At last, pets and owners can be united in their love of Sonic menu items.

ADay for theDogs Sonic’s famed swag turned its attention to pets this past spooky season.

SONIC-DRIVE INGAVE ITS CUSTOMERS something to bark about in October. The chain launched a special, limited-time collection of Sonic-inspired merchandise for dogs and their two-legged companions through its online swag shop. From Cherry Limeade costumes to plush Corn Dog chew toys, the Sonic Wag Shop collection enabled customers to match their pets with their favorite menu items. In addition, Sonic offered a surprise for dogs when they visited the drive-in. Across October, dogs could get a free Wag Cup (whipped topping) treat with any Sonic app purchase. “Guests have been bringing furry friends along on their drive-in visits for decades,” says Kim Lewis, VP of integrated marketing for Sonic. “The newWag Shop collection lets fans show off their love of Sonic and their pets, and trips to Sonic are even sweeter when you can reward your pups with a special Wag Cup treat.”

SONIC-DRIVE IN

www.qsrmagazine.com | QSR | DECEMBER 2022

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