QSR August 2022

SHORT ORDER

McDonald’s Goes Camping

IN JULY, McDONALD’S TURNED ITS APP into a summer ticket for fans to access events, deals, and revolving activations. Camp McDonald’s, a month-long virtual experience, featured a lineup of food offers, every thing from Big Macs to fries, Chicken McNuggets, and more, menu mixups, merchandise collaborations, and music performances featuring artists such as blackbear, Omar Apollo, BIBI, and Kid Cudi. Customers had to check the app each day for details. Among the merch launches was a Retro Grimace Pool Float (pictured) and a “Don’t Trip” Camp McDonald’s Collection from Free & Easy. Menu Hacks showcased fresh spins on classics like the Apple Pie McFlurry (July 6) and a McFlurry Sandwich (July 20).

Retro meets loyalty in the fast-food chain’s summer promotion.

What says “summer” better than a Grimace pool float?

McDONALD’S Got timely and newsworthy photos? Submit them to ShortOrder@qsrmagazine.com.

www.qsrmagazine.com | QSR | AUGUST 2022

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