QSR April 2023

SHORT ORDER

For Sheel Mohnot and Amruta Godbole, one of their first dates took place over a romantic beachfront meal at Taco Bell’s famed Pacifica location.

Vows in the Metaverse

LIFELONG TACO BELL CUSTOMERS Sheel Mohnot and Amruta Godbole said “I do” in late February with an out-of-this-realm wedding celebration in “Decentraland,” a 3D browser-based platform that allows for shared virtual exploration. Winning out over 300 couples who applied to win the Taco Bell metaverse wedding of their dreams, Sheel, a co-founder of Better Tomorrow Ventures, a venture capital firm and Amruta, a lawyer at Instagram, worked closely with Taco Bell and their partners to plan an other-worldly event. Organizing a wedding in the metaverse allowed for the maximum level of creativ ity and customization to authentically tailor the event to the couple, Taco Bell said. This included a special “Master of Ceremonies” to facilitate the wedding. Kal Penn, an American actor who shares the couple’s Indian heritage, joined in.

Taco Bells were ringing for one lucky couple.

TACO BELL (4)

www.qsrmagazine.com | QSR | APRIL 2023

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