FEATURES 14 Laundry 101 The Road to Laundromat Ownership Should You Build a New Store or Buy an Existing One? By Cary Lipman 18 Cover Story Keeping a Roof Over Your Head Whether Buying an Existing Store, Building a New Facility or Just Trying to Maximize Your Current Laundromat, Don’t Neglect the Roof By Bob Nieman 22 Up Close Here’s to Your Health An Interview with TimMcNichols of LIG Solutions By Bob Nieman
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COLUMNS 02 Viewpoint Silver Linings By Bob Nieman 10 Digital Marketing Marketing Fads to Reconsider
DEPARTMENTS 04 Laundry Business 09 Association Update 24 Laundry Equipment & Services Directory CLA Manufacturer Members 25 Laundry Equipment & Services Directory CLA Distributor Members 30 PlanetLaundry Marketplace 39 Advertisers Index
When It Comes to Promoting Your Laundromat, Jumping on the Latest Marketing Bandwagon is Not a Great Idea By Dennis Diaz 12 The Business Mind The Psychology of Risk Mastering the Uncertainties of Laundromat Ownership By Stephen Bean 40 Wash with Wally PlanetLaundry’s Industry Expert Answers Your Stain Removal and Garment Care Questions By Wally Makowsky
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Publisher: Coin Laundry Association Editorial & Advertising Office 17W635 Butterfield Rd., Suite 145 OakbrookTerrace, IL 60181 Tel: (630)953-7920•Fax: (630)953-7925 www.coinlaundry.org | www.planetlaundry.com Director of Editorial & Content Development: Bob Nieman , email@example.com Graphic Design Manager: Jennifer Gabris, firstname.lastname@example.org Advertising Sales & Business Manager for PlanetLaundry Magazine: NikaThomas, email@example.com
The articles appearing in PlanetLaundry are submitted and written by authors and are not necessarily the official views of CLA.These articles are intended as information and items of interest to our readers. For assistance in any business category, please consult a qualified service professional.The publisher has the right to reject or edit any manuscripts received for publication. The Coin Laundry Association reserves the right to reject any advertisement for any reason at any time, whether or not such advertisement was previously acknowledged, accepted or published. Advertiser/agency shall not submit advertising to CLA that contains derogatory and/or comparative content about the advertiser’s competitors, or about any competitor’s organization or products.
PlanetLaundry (ISSN: 2159-6379) is published monthly by the Coin Laundry Association, at 1S660 Midwest Rd., Suite 205, Oakbrook Terrace, IL 60181. Phone (630) 953-7920. Periodical postage paid at Villa Park, IL and additional mailing offices. POSTMASTER: Send address changes to PlanetLaundry , 1S660 Midwest Rd., Suite 205, OakbrookTerrace, IL 60181. EDITORIAL OFFICES: 1S660 Midwest Rd., Suite 205, OakbrookTerrace, IL 60181. Phone (630) 953-7920. PlanetLaundry (ISSN: 2159-6379) is published monthly by the Coin Laundry Association, at 1S660 Midwest Rd., Suite 205, OakbrookTerrace, IL 60181. Phone (630) 953-7920. Subscriptions are available without charge to qualified personnel in the coin laundry and drycleaning industry. Subscription rates: United States: Single copy, $ 3; one year, $ 36 Canada/Mexico: $ 40/year.
Coin Laundry Association will not accept advertisements from companies whose products and/or services may be deemed to compete with those offered by Coin Laundry Association including, but not limited to: insurance agencies, trade associations, laundry-focused websites, and companies offering laundry-related educational products and services. Acceptance of advertising by PlanetLaundry does not constitute endorsement of the advertiser or its products or services; nor does PlanetLaundry make any claims or guarantees as to the accuracy
or validity of any advertiser’s claims, statements or offers. For change of address, to subscribe or to advertise, contact PlanetLaundry at the address listed above.