PEORIA MAGAZINE July 2022

Nick Gorogianis, owner of Barrel Society

on metal and punk records – and just records. That’s not because Gorogianis is a music purist, just a pragmatist. “We play only vinyl because I have a 5,000-record collection and I want to use them,” he said, grinning. He also is responsible for the ubiquitous artwork. A doodler as a kid, he has become a collector. But he did help create the logo of the place: a shimmering handprint inside a triangle. As for its meaning, Gorogianis smiled sheepishly. “It’s supposed to be kind of creepy and a little spooky,” he said. “We might watch some spookymovies and listen to some metal music, but we’re the nicest people on Earth.” The grinning, gregarious Gorogianis draws a steady and growing stream of visitors into the bar – and elsewhere in Princeton. Mayor Joel Quiram lauds Gorogianis as a whiz with social media, where his good nature and bold

humor have been evident in photos and videos spotlighting him in lederhosen, suspenders and fanciful garb. “Nick is an outstanding marketer of his business,” Quiram said. “He not only markets his business, but other businesses too, like Blue Jay Way Records … and Myrtle’s Pies across the street. He brings a lot of people to town. He means a lot to Princeton. “It’s really such a fabulous success story, and in such a short time.” Gorog ianis looks forward to continued success in his adopted hometown. For now, his main goal involves simply conducting another day of camaraderie at Barrel Society. “I love it,” he said.

“I wanted a way to incorporate beer and whiskey,” he said. “And I wanted to touch on the importance of family and community.” In the middle of farm country, the place gleams with urban sophistication. But there is a homespun amiability, thanks to a friendly and helpful staff headed by barkeeps Jesse Deskeere and Dale Hale. Also in the convivial mix are Gorogianis and girlfriend Gwendolen Baxter, who live above the pub. During business hours, Gorogianis repeatedly rushes to drop a needle

Phil Luciano is a senior writer/columnist for Peoria Magazine and content contributor to public television station WTVP

JULY 2022 PEORIA MAGAZINE 19