ORNL FCU 75 Years

Employees celebrate the credit union’s newly unveiled corporate branding in 2015.

Left: In 2015, ORNL FCU introduced interactive teller machines (ITMs) in several branch locations.

ORNL FCU had been consistently rated as one of the top five mortgage lenders. Mortgage loan officers originated over $100 million in new mortgage loans in 2014. Total assets ended the year at $1.6 billion.

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Twenty fifteen brought several firsts. The credit union was the first financial institution in the market to deploy interactive teller machines (ITMs). ORNL FCU collaborated with Y-12 Federal Credit Union on investments in complementary businesses: CU Community Title Company and CU Insurance Services of Tennessee. A new ORNL FCU brand was introduced in recently remodeled branches and marketing campaigns, adding a fresh, vibrant energy to the organization. In a partnership with Roane State, the credit union also launched its Management Development Program.

OUR OWN WORDS When the credit union first implemented ITMs, members were really concerned about the employees. They almost refused to use them in the beginning because they’re like: “I’m not going to use that, I don’t want them to lose their jobs.” We had to appoint ITM ambassadors to stand in the lobby and assure people that wouldn’t happen. The love goes both ways: we want to do good for our members, but then our members . . . they become attached and care about us as well. ROCHELLE PETTUS Vice President Project Management

70 | 75 YEARS ORNL FEDERAL CREDIT UNION