My Marketing Plan

YOUR MARKETING TO PARENTS PLAN IT’S TIME TO SET IT UP. WHICH SIX MAKE THE MOST SENSE FOR YOUR SCHOOL? MARKETING TACTIC NEXT STEPS PLANNED DATE Hint: You can pick more than six! The key here is to decide which tactics are doable at your school and stick to them. Keep this workbook nearby for reference throughout the year.

1. 2. 3. 4. 5. 6.

• Guerrilla marketing • Fake notes • Clock banners

• Social Media • Videos • Parent Email Program (PEP) • All-calls • Cultural Marketing • Web banners

PROVEN MARKETING TACTICS (PICK ONES THAT WORK FOR YOUR SCHOOL) • Registration/Back-to-school events • Sales tables • Home mailings/Customized Marketing

• Restroom stall sign • Fake parking tickets

• Soda labels • Locker tags • Wrist bands

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