My City March 2023

MYCOMMUNITY

Lasco Real Estate Group FOUNDED: 2017 | lascorealestategroup.com

How did you get your start? After earning my MBA, I truly got my start running Six Degrees and 944 Magazines. The market

our initial goal – Real Estate Made Simple. We are known for handling some of the most complex transactions, the most niche properties, and all the while keeping the process stress-free for our clients and achiev ing the highest return for them. What obstacles have you had to overcome? I started doing business in a new area where I didn’t know anyone and built it from the ground up. Every dollar that went into building my office and business was my blood, sweat and joy. My wonderful husband was working 60 hours a week, we had two young babies and were saving money to build a house. There were many times when I would have to drop the girls off at the car dealership so I could show a house. Jay would have to run the dealership and watch the babies; we had no family to help us. Most nights, I stayed up until midnight while everyone else slept, shopping for properties for my clients. If you want something, you have to work for it – and that is just what I did! Do you have advice for new entrepreneurs? You can do it. You WILL do it. The only obstacle you have is yourself. Your ego is NOT your amigo. Be humble. Move and shift when you need to. Don’t be afraid to really listen to criticisms of your business and see if there may be something you can use to succeed. Do not ever, ever try to be a copy of someone else or another business. Be true to yourself; authenticity is very important. When you walk into a room, don’t let the room change you – YOU change the room. (Thanks for that one, Frankie J.) What has been your most brilliant idea? I only hire people I like and want to spend time with. Our whole team is such a treat to be with! In our business and in life, like attracts like. Before opening Lasco Real Estate Group, I looked at several offices – none of them offered the standard, style, technology or vibe that I came to expect while running a national magazine. I built exactly what I felt the standard should be. You know what they say, “if you build it, they will come.” Fast-forward six years: we have created such a beautiful cul ture in our office – something I have not achieved alone, but something that I am very proud of.

ing, technology, digital media, networking and ability to sit on many charity boards provided me with the foundation necessary to do my current job at the highest level. What has contributed to your success? I credit my amazing team, my husband Jay and his expertise in much of the back-end technology we use in this business. My clients have also been such great cheerleaders for me; knowing how much I love helping them and sharing their referrals with friends and family means the world to me. People who hire us know that we are not like other brokers and Realtors in the area. We have all had the training and taken the required courses, and many of us have gone on to take many more to build on that foundation. I have had the opportunity and experience to design marketing strategies for national and global companies, understand how to create print-quality photos, and have built national-penetration digital marketing campaigns. This is the unmatched edge that we provide our clients. “MY ADVICE FOR NEW ENTREPRENEURS: BE TRUE TO YOURSELF; AUTHENTICITY IS VERY IMPORTANT.” What are your plans for 2023 and beyond? 2023 is looking big! After the interesting change in the market and economy over the last two years, we have restructured our business. We are consciously growing our team in a very skillful way, deep ening our ties to the community through charities, local teams and above all, our local education systems. We plan to remain true to

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