My City February 2022

Smal l Venue, Big Impact! BY JASMYN LEE, MARKETING MANAGER, THE LAUNDRY

S mall event venues have been in high demand and 2022 will not be an exception.Opting for a “MicroWedding”or “Minimony” allows for the ceremony to be an intimate a air that lets the happy couple spend quality time with the people they love most. And, they get to save money that would have been spent on a large-scale celebration. is choice of event format means crafting an experience that is very tailored to the couple’s preferences and creating an inviting space that feels like home. ere are many ways a planner can help make this happen with a small venue. Each branch of the planning process has a role in assuring the best experience possible. One key element is to make sure that the venue has partnerships with local orists, custom bakers and rental companies to help the couple make the event space their own. Using purveyors such as Gerych’s Greenhouse, Flowers & Events, and Crust - a Baking Company allows for customization of details that make the day feel special and wonderfully delicious.

Another way a planner can tailor the event is to help the couple choose custom cocktails; this can vary by venue. Sometimes, it’s an original craft cocktail the venue o ers, such as e Laundry’s “Snappy Little Vodka Drink”or “ e Prisoner;” in other instances, it is a cocktail created by the couple. An outstanding food menu makes the event feel like it was made speci cally for the special couple. is means ensuring that the venue’s food options will impress the wedding guests and that they will be thrilled by the avor of all the dishes. e biggest factor is to choose a venue with outstanding service sta who are dedicated to making the day as perfect as possible. e sta should be ready to react to on-site requests on the y while deliv- ering a truly seamless experience. ere aremany factors in choosing a small wedding venue,and each one should be carefully considered and planned.Cheers to every celebration! ®

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