Million Air Summer 2024

ZENITH/SUSAN G KOMEN Zenith has made a commitment several years in a row during October Breast Cancer Awareness month to support the Susan G Komen global breast cancer organization. Via the partnership, which aligns with Zenith’s Horiz-On initiative for women’s empowerment, the brand donates 20% of the proceeds from a certain timepiece directly to Susan G Komen. This past year, the watch was a limited edition Chronomaster Sport Pink, of which just 500

elite traveler SUMMER 2024 85

pieces are available. The stainless steel chronograph watch, that times to 1/10th of a second, features a radiant sunburst metallic dial. $11,800, zenith-watches.com

The limited-edition Chronomaster Sport Pink

The human touch Amid the continually growing emphasis on environmental consciousness and sustainability, sometimes it’s easy to forget that people in our communities need help, too. Recognizing this, socially responsible watch brands are stepping up by initiating programs to aid those less fortunate. From supporting children’s causes to assisting disabled veterans and beyond, these initiatives span a wide spectrum of humanitarian e ff orts. Here, we highlight just a few of the impactful collaborations forged by brands, all aimed at making a positive di ff erence in the lives of others.

by Roberta Naas

BREITLING/BOOMER ESIASON FOUNDATION

Thanks to its 30-year relationship with NFL legend Norman Julius “Boomer” Esiason, Breitling makes a commitment to the Boomer Esiason Foundation (BEF), whose mission is to spearhead impactful changes for people with cystic fi brosis, to fund research, develop medical infrastructures and more. Esiason, an NFL MVP winner, co-founded the BEF with his wife in 1993 after their son was diagnosed with cystic fi brosis. Recently, working with Esiason, Breitling unveiled the 58-piece limited-edition Chronomat B01 42 Super Bowl LVIII Edition watch with the Super Bowl LVIII logo and number of the piece on the caseback. The fi rst of the 58 watches recently went up for auction, with 100% of the proceeds going to BEF. Additionally, the strap version went up for the NFL auction in February, with proceeds going to BEF. For the remaining watches sold, 10% of the proceeds will also be donated to BEF. The watch on a strap sells for $23,500, and a 5N rose gold bracelet retails

for $42,500. breitling.com