Million Air Summer 2023

MILLION AIR

Takeo ff

Welcome aboard, and welcome to the world of Million Air! Summer vacation season o ff ers an enormous window of opportunity for both new customer procurement and current customer retention. At Million Air, we believe the customer is number one. This is a common credence of any customer-centric business; where Million Air deviates is our focus on continuously winning over existing customers. New customers typically mean new growth — so companies dedicate time, attention and marketing dollars solely to winning over these prospects. This is a fundamental mistake. The customers in front of you should take precedence. Businesses can slip when they get caught up chasing new prospects. Statistically, both the transaction amounts and number of items purchased are higher for repeat customers than for new customers. New customers are trying out your brand for the fi rst time and are conservative in their spending with you, until you gain a good rapport with them. Repeat customers historically have the highest transactions and a deeper loyalty to the brand. Customer acquisition costs anywhere from fi ve to 25 times more than customer retention. It often takes a whole team and signi fi cante ff ort to gain just one new client. You spend time researching your demographic, putting together a marketing team, brainstorming concepts for a targeted campaign, doing more research, going through more trial and error — and the fi rst proposal can still be a total miss. This is a huge investment in time, ener g y and money. In contrast, it costs far less to persuade existing customers to buy something. Show them you care, pay special attention to their preferences, and go out of your way to exceed their expectations. This isn’t always a walk in the park, but after the customer learns they can trust you, it only takes a well-timed, mutually bene fi cial proposal to spur an upsale. Take notice when a customer doesn’t return, and learn the underlying reasons why they are ending the relationship. Changes in a company’s churn rate could be a signal that something is working well — or that something needs addressing. When customers or subscribers begin to cut ties with your fi rm, you can work to adjust your marketing strate g y or customer service approach to help retain them. So, be strategic in your marketing e ff orts. In the meantime, Million Air continues its unwavering pursuit in serving your every need. I invite you to email me personally on how we may improve our focus, so that we may remain worthy of your continued loyalty. Whether for business or pleasure, we want your travels to be safe and memorable, and your arrivals tailored speci fi cally to you and your needs.

Keep ’ em fl ying...

Roger Woolsey CEO Million Air ceo@millionair.com

PARTNER WITH MILLION AIR AND REACH THE ELITE Become an exclusive partner of Million Air, North America’s premier private airport terminals. By placing your print ads in Million Air Magazine or displaying your product at one of our 35 terminals, your marketing message will speak directly to an audience of the highest net worth individuals on the planet. We welcome more than one million passengers annually, each with an average net worth of $3.6m. So climb aboard the Million Air Collection and gain a fi rst-class, all-access pass to the world’s wealthiest consumers. For more information contact millionairmagazine@millionair.com