Massage Therapy Journal Winter 2025

84 • Massage Therapy Journal

Tools of the Trade Leveraging Tips, Tools and AMTA Benefits

Three Simple, Effective Strategies to Help Keep Your Business Booming in the Winter Months W inter is a unique time, and often clients are dealing with seasonal stress, cold-weather aches and a natural drop in energy that makes them crave comfort and care. Even a small seasonal shift in your marketing can make your services feel fresh and timely .

way to highlight massage as a must-have winter ritual rather than just a luxury. Try bundling services with a theme like “Winter Warm-Up” or “Cozy Escape.” For example: • A 60-minute massage paired with a warm hot stone foot treatment. • Aromatherapy add-ons featuring seasonal scents like cinnamon, peppermint or cedar. • Complimentary hot tea or cocoa offered post session to extend the sense of relaxation. Promote these packages with inviting language and visuals on your website, social media and in your waiting area. Even a small seasonal shift in your marketing can make your services feel fresh and timely. For sole practitioners, this doesn’t require big changes. Just think about a few thoughtful touches you can add that show you’re tuned in to what your clients need most during colder months.

For massage therapists—whether you’re a sole practitioner running your own practice or part of a spa team or in another professional environment—this season presents a variety of opportunities to attract new clients and keep regulars coming back. Following are three simple, effective marketing strategies to help you stand out during the colder months. 1. Create Seasonal Packages That Highlight Warmth and Comfort Nothing says winter wellness like warmth, and clients will be drawn to offerings that help them escape the chill. Seasonal packages are a powerful

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