Massage Therapy Journal Summer 2026

74 • Massage Therapy Journal

Tools of the Trade Leveraging Tips, Tools and AMTA Benefits

Meet Shawn Ellis AMTA’s 2026 National Convention Closing Keynote Speaker talks how letting go can push us forward, and the role being brave plays in taking the next big step into ourselves. S hawn Ellis, known as the “Endings Expert,” came by that title via both singular moments and years of life experience. “Seven years ago I was in Los Angeles for an event. I took a morning walk to the beach, turned down an alley, and there in front of me—blocking my view of the ocean—was a large yellow sign. Three letters: END,” Ellis says. “And I remember standing there thinking: Looks like a beginning to me.”

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