Massage Therapy Journal Summer 2026

12 • Massage Therapy Journal

Advocacy Advancing the Massage Therapy Profession

How AMTA Is Increasing Access to Massage Therapy And Breaking Down Barriers to Whole-Person Care M assage therapy is increasingly recognized as an essential component of whole-person health care. Research

insurance coverage, workforce mobility challenges and gaps in awareness can prevent individuals from receiving massage that could significantly improve their health and well-being. Expanding access is central to AMTA’s mission. Through coordinated advocacy, research investment, policy engagement and public education, AMTA is building a future in which massage therapy is accessible, affordable and fully integrated into health care.

continues to demonstrate its effectiveness in managing pain, reducing stress, supporting cancer care, improving mobility and enhancing overall quality of life. Yet despite this growing body of evidence, there can be barriers to access when it comes to massage therapy. High out-of-pocket costs, limited

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