Massage Therapy Journal Spring 2026

literally separated by a river) would mean it would be very difficult to hire LMTs. They do not want to work in one city/ state (Council Bluffs, IA) and live in another city/state (Omaha, NE). Even offering pay that is $10 to $14 more per hour than anyone else still gets only a trickle of applicants. Location matters. Not just for clients, parking, marketing, lease amounts, but also for staffing.

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AMTA RESOURCE Wondering if it’s time for you to add staff? Check out AMTA’s “When It’s Time to Hire Your First Employee,” available at amtamassage.org/mtj-hiring

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2. You will revise, edit and add to your employee handbook as new situations arise. You cannot think of all the situations that will arise when you’re first starting out. You will try, but unless you have experience running a massage business, you won’t think of them all. Put a paragraph in that handbook that tells your employees that updates to the handbook will happen. 3. Having flexible scheduling does not mean that your employees can block off their days/times on the regular or you will have loads of empty rooms. There needs to be some kind of limit. 4. Take care of your body so you can take care of others. 5. You do not need an expensive first-floor space in a booming part of town to have a successful single-person massage practice. An office inside an office building will do just fine. Just make sure you get an outdoor sign so people can find you. 6. You must have a website. Use AI to help you write the words if you don’t know what/how to say what you want to say and or create the space if your web host has that available.

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1. Ethics: Professional Conduct 2. Lymphatic Drainage Massage 3. Chronic Pain Management 4. Cranial-Sacral Fundamentals 5. Manual Lymphatic Drainage

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4 6. Comfort Touch ® - Massage for the Elderly & Ill 12 7. Cupping Therapy: A Step-by-Step Approach 9 8. Kinesio Taping Techniques for MTs 5 9. Therapeutic Stretching 3 10.Arthritic Conditions & Massage 1 View all courses at IntegrativeHealthcare.org Use Code MTJ26SP to save 25% SITEWIDE!*

AMTA RESOURCE See this issue’s “The What, Why and How of Creating A Website for Your Massage Therapy Practice” to learn more about creating a dynamic online presence, on page 14.

7. Google is your best friend. Create a Google business profile and link it to your website. Google loves an updated website, so have a blog be a part of that website and post to it once a month.

IntegrativeHealthcare.org or call 800-364-5722

We are NCBTMB approved (049478-00) and courses can be used for ABMP, AMTA and most state renewals. *Cannot be combined with other offers. Not valid on prior enrollments. Code MTJ26SP expires 4/30/2026.

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