Massage Therapy Journal Spring 2025

78 • Massage Therapy Journal

Tools of the Trade Marketing and Business Tips TAKE 5 Using Social Media

and Referral Programs to Your Advantage H ere are five marketing ideas focused on helping you leverage your social media presence and lean into building referral The key is finding what works in the massage you provide and share that information with clients and potential clients in ways that are easy to digest, visually interesting and rooted in client experience and research.

programs that work. The following examples highlight massage therapy as beneficial for pain management, but most of these campaigns will work no matter what your niche, from relaxation to helping athletes to stress relief.

Don’t be afraid to flex some of your creative muscles as you use these five ideas as possible starting points!

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