Massage Therapy Journal Spring 2024

76 • Massage Therapy Journal

Tools of the Trade Leveraging Tips, Tools and AMTA Benefits

5 Marketing Ideas to Put A Spring In Your Marketing Step 1. A Spring bundle.

Create a series of three massage sessions (60 minutes each) that focus on different aspects of relaxation, stress relief and muscle tension release. If you can, offer a discount to clients who purchase the bundle. 2. Partner with a local yoga studio. Do you have any local businesses in Combine a 60-minute massage with a private yoga session focused on flexibility. Provide clients with a take-home yoga routine and a self-care massage protocol. 3. Relax and refresh. Offer a 90-minute massage using lavender-infused oils known for their calming properties. Perhaps consider including a lavender scented item or a small bottle of lavender oil for clients to maximize the benefits of the massage session at home. + Bonus! Learn more about some of the very real benefits of aromatherapy in “Scents That Make Sense,” available at amtamassage.org/mtj. 4. Reinvigorate your loyalty program. your area that align with your practice’s mission and offerings?

extra rewards, discounts or exclusive perks you can offer to your long-time, loyal clients. + Bonus! Learn how referrals can help you generate more business and increase client retention in “Spread the Word With a Referral Network,” available at amtamassage.org/mtj. 5. Feel the heat.

DEEPER DIVE Want more in-depth information that will take your social media marketing to the next level? Consider AMTA’s “Smart Marketing With Social Media” continuing education course, available at amtamassage.org/learn.

Spring can still have cool temperatures, even when the weather is heating up. Incorporate hot stones into

a 75-minute massage to enhance muscle relaxation and promote a sense of warmth and renewal. + Bonus! Review some of the common

considerations massage therapists need to keep in mind when using hot stones during a massage in “(Don’t) Feel the Burn: Hot Stone Massage,” available at amtamassage.org/mtj.

The start of a new year and the beginning of the Spring season is a great time to think about any

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