Massage Therapy Journal Fall 2025

Fall 2025 • 25

By strengthening education and research, massage therapists can begin to justify higher compensation. Many therapists aspire to work in hospitals, rehabilitation centers or alongside other health care professionals. For this vision to come to fruition, insurance companies must recognize massage therapy not just as a luxury, but as an essential service that contributes to overall health and well-being. As more insurers begin to cover massage therapy, more health care providers will see the value in integrating massage therapists into their teams. ■ Kyles: I believe we’ll see a renewed investment in therapist well-being, from better pay and benefits to more flexible schedules, community-based practices and leadership development pathways.

In five to 10 years, I hope massage therapy will be more integrated, empowered and human-centered than ever before. Honoring the roots of this ancient healing art while embracing the tools and opportunities that modern technology offers and bringing massage into more lives with more depth and accessibility. In doing so, we’ll help more people feel seen, supported and restored—one session at a time. That’s the future I dream of. And that’s the future I’m working toward. References 1. Phutrakool P, Pongpirul K. “Acceptance and use of complementary and alternative medicine among medical specialists: a 15-year systematic review and data synthesis.” Syst Rev. 2022 Jan 14;11(1):10.

WE WANT TO HEAR FROM YOU What do you think the future holds for the massage therapy profession? Tell us at communications@ amtamassage.org!

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