Massage Therapy Journal Fall 2024

14 • Massage Therapy Journal

AMTA’s Award-Winning Advocacy Work

• New York A 1769 would have required that non pharmaceutical alternative treatment options, including but not limited to treatment provided by a licensed acupuncturist, licensed massage therapist,

AMTA produces award-winning advocacy campaigns on behalf of our members to help elevate massage therapy and the profession! In 2024 alone, AMTA won an

licensed chiropractor, and yoga instructor, be covered by the medical assistance program and by private health insurers. Although this bill did not progress this year, we expect similar legislation to be introduced in the future.

American Society of Association Executives Gold Circle Award, an Academy of Interactive & Visual Arts Communicator Award and an Association of Marketing and Communications Professionals Platinum Hermes Award for our Advocacy Campaign on Advancing the Role of Massage Therapy in Integrative Healthcare. These prestigious honors underscore AMTA’s steadfast dedication to forging new pathways in health care for massage therapists.

In Other Advocacy News: AMTA Joins the Circle of Advisors for Pain Collaborative

This year, Christine Bailor-Goodlander will represent AMTA as an appointee to the Circle of Advisors as part of the Pain Collaborative to Advance Equitable Value-Based Solutions. The group’s mission is to expedite access to quality whole health care for individuals living with pain by fostering meaningful collaboration among diverse stakeholders and promoting innovative, equitable and evidence-based solutions.

* Please note: The status of the bills discussed in this article is accurate as of the publication date .

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