Make Copy Shine By Editing 2023

First page Table of contents Next page Last page
Lesson 1: Assessing The Story2
Get In The Mindset3
Get Started3
Determine The Damage3
Get Inquisitive3
Assess The Story4
Create An Angle Tree6
Rate Your Progress7
Lesson 2: Leads And Language8
Power Of The First Word8
Dull Word Search9
Editing Leads9
Leads That Lack Interest10
Leads That Lack Energy10
Leads That May Lack Creativity10
Write Stronger Leads11
Remove Repetitive Words12
Active Voice Vs. Passive Voice13
Using AP Style And Copy Editing Marks33
Using Active Voice14
Do Not Use List15
Rate Your Progress15
Lesson 3: Editorializing16
Eliminating Opinions17
Edit Out The Editorializing - Show, Don't Tell17
Write A Showing Statement18
Rate Your Progress19
Lesson 4: Quotes And Transitions20
Handling Transitions20
Handling Quotes21
Working With Transitions And Quotes22
Rate Your Progress23
Lesson 5: Copy Editing Marks24
Copy Editing Marks25
Make Your Mark26
Rate Your Progress26
Lesson 6: AP Style Rules28
AP Style Rules29
AP Stylebook Treasure Hunt30
Using AP Style32
Using AP Style And Copy Editing Marks33
Rate Your Progress35
Lesson 7: The Editing Process36
Write Hot, Edit Cold36
Editing Best Practices37
Editing Hierarchy39
Edit A Story40
Rate Your Progress40
Final Spread Checklist/Evaluation41

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