MT Magazine September/October 2025

THE INTERNATIONAL ISSUE

26

D25

D25 Meeting Helps Distributors Operate at Peak Efficiency BY BILL HERMAN VICE PRESIDENT, MEMBERSHIP

When a business model works for a century, it’s due to a combination of the strength of its core principles and its ability to adapt to economic, technological, and cultural changes

The agenda features four key learning sessions for attendees to learn what to say, how to say it, whom to say it to, and how to master sales: • How To Use AI Sales Roleplay and Coaching To Build Sales Confidence, Capability, and Consistency • Session leader: Matt Conway, senior sales executive, Second Nature • Likeability Is Personable Communication • Session leader: Bill Graham, president, Graham Corporate Communications • Harnessing Data for More Efficient Sales Targeting • Session leader: Kevin Bowers, vice president – research, AMT • The Path to Sales Mastery • Session leader: Jeff Radichel, CEO, The Next Step Following the presentations, the speakers will hold breakout sessions to drill deeper into their topics and respond to distributor questions. The agenda also includes looking back at AMTDA’s history and plenty of networking opportunities. “The nature of distribution makes it prone to inefficiencies because you are trying to identify sales targets, establish new relationships, and build trust – all of that takes time,” says Brooke Sykes Jr., CMTSE, president and owner of Cardinal Machinery. “D25 gives people the knowledge that can help them create more success in the same amount of time.”

to maintain relevance across multiple generations. One such model is using distributors to connect manufacturing technology buyers with builders, which began with the creation of the American Machine Tool Distributors Association (AMTDA) in 1925. AMTDA merged with AMT – The Association For Manufacturing Technology in 2012, and AMT is now the steward of this 100-year-old tradition. To help distributors continue to operate at peak efficiency, AMT has organized the 2025 Distribution Summit (D25), which will be held Nov. 18-19 in Carmel, Indiana. The meeting will offer educational sessions and networking opportunities designed to address the unique needs of manufacturing technology (MT) distributors. “D25 is the only meeting in the United States programmed specifically for manufacturing technology distributors and sales training,” says Douglas K. Woods, president of AMT. “As our fourth ‘D’ meeting, D25 reflects our long commitment to supporting distributors, which has continued since the AMTDA/AMT merger. We anticipate about 150 people will attend, including distributors, builder representatives, expert speakers, and AMT staff.”