MT Magazine November/December 2025

NOVEMBER/DECEMBER 2025

29

IMTS

Stay Ahead of Changing Details Show veterans continue to attend the workshop, which attracts about 300 participants, because it covers evolving details and changes since the last show – from custom block pricing to rules for hanging signs to instructions for the marshalling yard. The workshop addresses logistical considerations that can save money, including some exclusive, workshop-only special offers from vendors Start planning your path to success and maximize your IMTS investment. Register for the IMTS Exhibitor Workshop at IMTS.com. A special hotel rate has been secured with the Hyatt McCormick Place. The hotel cutoff date is Jan. 9, so make your plans today!

10 Reasons To Attend the Exhibitor Workshop Longtime IMTS exhibitors shared their collective wisdom for attending the Exhibitor Workshop. Here are their top 10 reasons: 1. Plan for Success. Learn how to leverage every tool – from the e-Kit and IMTS Exhibitor Passport to custom block pricing and Global Housing Services – for a seamless show experience. 2. Gain Perspective. Holding the workshop at McCormick Place helps first-timers grasp the scale of the show (2.6 million square feet of space!). 3. Avoid Being Overwhelmed. IMTS, the largest show of its kind in North America, is a complex event. The workshop breaks it down so you’re prepared, not stressed. 4. Learn Early. Start making informed, effective decisions seven months before the show opens. 5. Get Ahead on Planning. Cover everything well in advance, from freight and booth setup to hotels, catering, and entertainment. 6. Build Positive Momentum. Execute well planned tactics early rather than scrambling at the last minute. 7. Tap Into Peer Knowledge. Confused? You’re not alone – most of your questions have likely already been asked. Learn from experienced exhibitors and the Show Committee. 8. Know Your Support Team. Meet the AMT staff and service providers who will assist you before, during, and after the show. 9. Expand Your Network. Connect with fellow marketing and operations professionals to share tips and strategies. 10. Get Immediate ROI. Even one insight from the workshop can pay for the trip many times over, especially for first-time exhibitors. Start planning the path to success and maximizing your IMTS investment. Register for the IMTS Exhibitor Workshop at IMTS.com. A special hotel rate has been secured with the Hyatt McCormick Place. The hotel cutoff date is Jan. 9, so make your plans today!

If you have any questions about this article, please contact Michelle at medmonson@IMTS.com.

Don’t Forget Your IMTS Digital Showroom!

Visitors begin planning their IMTS visit long before they arrive in Chicago – and they use IMTS.com to do it. Make sure your company stands out by keeping your digital showroom information complete and up to date.

Digital Showroom Checklist: ☑ Company name and address ☑ Website and logo ☑ 50-word company description ☑ Product categories

Every field helps visitors find your booth and add it to their My Show Planner itinerary. A complete showroom means more visibility, more booth traffic, and more leads. Log in to your exhibitor dashboard today and make sure your listing is ready to impress!