MT Magazine November/December 2023

LAMARKABLES

THE ECONOMICS ISSUE

30

Automation Within Reach BY STEPHEN LAMARCA TECHNOLOGY ANALYST

It takes a reputable human being to admit when they’re wrong, and I humbly admit I missed the mark on my automation outlook. The era of affordable, accessible, and acceptable automation dawned much faster

picking, or robotic research, I can confidently report that the units (and price points) offered in this category will encourage you to jump on in. If you want to cut the number crunchers out of the equation and move your automation budget from capital expenses to operating expenses, consider companies such as Rapid Robotics, where you can hire your own robotic worker – or should I say “rapid machine operator”? Rapid Robotics offers a hired-by-subscription (lease) model with no need for integration. Its robots take less than a day to deploy and include 24/7 support and maintenance – all for a low monthly fee. I encourage everyone to check out the use cases on their website for automating simple tasks. I’ll further expand on accessibility and acceptability in the next column, starting with a cobot so accessible that you can program it with a free smartphone app. If you have any questions about this information, please contact Stephen at slamarca@AMTonline.org. For more LaMarkable content, stream the first two seasons of “Road Trippin’ with Steve” now on IMTS.com/plus.

than I anticipated. Let me break that down. Price changes of technology over time are fascinating. The Sony Betamax debuted in May 1975 with a retail price of $2,295. That’s $13,277.74 today (or a couple grand less than a brand new 2023 Nissan Versa), according to the Bureau of Labor Statistics’ CPI inflation calculator. Now, movies are digitally ordered on demand for like $20, or $3.46 in 1975 dollars. Remember when a 42-inch LCD TV cost $3,000? Today the cost of a 4K TV and a cup of specialty coffee are quickly converging. The point of my history lesson is to remind myself that robot and cobot tech follows a similar curve. In the pre-pandemic era, the cost for a light payload robot or cobot started around $20,000 to $30,000, and prices quickly moved into the low six figures. These are great products from automation leaders, and there are lots of reasons to invest in them. However, for the job shop or smaller OEM dipping a toe in the water, trying to justify such a capital expenditure at the time proved a significant barrier, especially if the bean counters were involved. Today, you can acquire a robotic arm for less than $10,000. For example, yours truly recently had the opportunity to become acquainted with UFactory, which offers a multi-axis cobot arm starting at just over $5,000. Industrial robots from companies like fruitcore robotics offer a step up in speed and accuracy yet start at about $12,000. If you want to test the waters using a mobile platform for machine tending, bin