MT Magazine March/April 2023

MARCH/APRIL 2023

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The Cadillac CELESTIQ and Additive Manufacturing Cadillac thinks this flagship sedan will bring back its “Standard of the World” position. And additive technology will help. Tony Roma is the chief engineer of the Cadillac CELESTIQ, an all-new electric vehicle that will go into production by the end of this year. The phrase “go into production” may be a bit exaggerated. “Cadillac’s brand legacy was forged with hand-building the most advanced vehicles of their era,” said Roma. “We are returning to that tradition with CELESTIQ, creating a piece of automotive art with each one produced.” The car will be built at the GM Global Technical Center in Warren, Michigan, not in a traditional factory. GM has invested $81 million at the campus to support the vehicle. The area where the CELESTIQ will be built is called the “Artisan Center.” BY GARY S. VASILASH CONTRIBUTING EDITOR