MT Magazine July/August 2025

MANUFACTURING MATTERS

JULY/AUGUST 2025

9

Manufacturing Matters Check in for the highlights, headlines, and hijinks that matter to manufacturing. These lean news items keep you updated on the latest developments.

TECHNOLOGY

Your Marketing Is Only as Good as Your Tech What’s today’s most persuasive sales and marketing tool? The technology on your shop floor. Customers want proof – not promises. A connected, modern factory doesn’t just make parts; it builds trust. Real-time data, digital twins, automated processes, and predictive analytics communicate capability, reliability, and innovation better than any brochure ever could. Manufacturers often spotlight equipment on their websites – but showcasing the digital technologies driving speed and consistency can be just as powerful. The smartest manufacturers align marketing with operations, using digital maturity as a differentiator. If your tech can’t sell your value proposition, it might be time for an upgrade.

INTELLIGENCE

Precision Prospecting: How Data Drives Manufacturing Technology Sales In today’s competitive manufacturing technology market, data-driven decision-making is transforming sales and marketing. Companies are using purchase histories, service logs, monthly industry order data like AMT’s USMTO, and macroeconomic indicators to identify likely buyers. According to McKinsey, data-driven sales teams are 23% more likely to outperform peers in acquisition and profitability. Manufacturers and distributors can prioritize high-potential leads, improving efficiency, reducing waste, and shortening sales cycles. AMT Research Services helps members transform their own data into actionable insights and can assist in developing statistical models that estimate customer purchase likelihood. Through its research services, members also access targeted prospect lists, focusing on regions or industries where data trends suggest strong readiness for new equipment investment. With these tools, companies can sharpen their outreach, focus sales efforts, and compete more strategically in a data-driven marketplace.

SMARTFORCE

Bet on People: AMT’s 2025 Meetups Deliver Relationships, Sales Want to win in sales? Invest in relationships that scale your business, and that starts when you bet on people, not pitches. Join us at AMT’s 2025 Meetup Series, where we bring together real buyers, sellers, and decision-makers to spark conversations that go beyond the handshake. With diverse attendees from the AMT, Women in Manufacturing, and National Tooling & Machining Association communities, you will find new opportunities, fresh insights, and real leads that convert. Seven cities, hundreds of conversations, one mission: authentic connections that drive your bottom line. See the schedule at AMTonline.org/events/AMT-meetups. Introducing ‘The Inside Track’: AMT Committee Highlights Get the inside scoop on AMT’s six committees with “The Inside Track,” our new feature on AMT Online. Stay informed on recent news, upcoming projects, and opportunities to get involved. To learn more about AMT’s Automation in Manufacturing, Distribution, Economics & Statistics, Global, Show, and Technology Issues committees, visit AMTonline.org.