MT Magazine July/August 2025

FEATURE STORY

JULY/AUGUST 2025

31

“Because I’m the reason we don’t currently sell this product directly. I needed to be sure before I recommended moving forward.” He leveraged his AMT membership, turning to AMT Research Services to dig into the numbers. His custom research request focused on identifying the number of machines sold in the United States with live tooling or driven tools, whether static or dynamic. What he received from AMT went far beyond a data dump. “It wasn’t just numbers of machines,” Larry explained. “It was driven-tooling volumes, machine types, deeper context. I had more information available to me than what I could have gotten anywhere else, and I didn’t pay anywhere near what other platforms would have cost.” Larry credits the AMT research team for not just supplying the data but also helping him think differently. “They asked questions I never would’ve thought to ask. The interaction was amazing. I’ll say it again: They gave me more than I ever dreamed they would.” The data proved vital. When Larry returned to his parent company with the research in hand, the reaction was immediate. The quality and cost-effectiveness of the work made an impression far beyond what a typical third-party report might accomplish. “They just kept looking at me like, ‘Larry, how do you have all this?’ Right up until the end of our visit, they were still trying to understand how I pulled together this level of detail.”

For Larry, the experience was a reminder of the value of having a trusted partner. “They provided information far above and beyond anything I ever expected,” he said. The project didn’t just answer whether to reenter the market; it built confidence in the decision-making process itself. Parting Thoughts: Data Is a Tool, Not an Answer Asking the right questions will help you achieve the data points that are the foundation of a strong segmentation strategy. The insights you take away from that data (and what you do with it) matter most. Keep your long-term goals as a North Star, prioritize ruthlessly, and keep an eye on the macro climate so you can continue to adapt. This will ensure you create a segmentation strategy to achieve your business objectives and, importantly, drive long-term growth and customer satisfaction – or even gain a few more registrants to an industry event. AMT hosts IMTS every two years, with IMTS 2026 coming Sept. 14-19, 2026, at McCormick Place in Chicago. Save the date and sign up for the latest information at IMTS.com.

If you have any questions about this information, please contact Kristin at kbartschi@AMTonline.org.

STEP 5: Reassess and Adapt Regularly

STEP 6: Leverage Partnerships To Accelerate Market Insights and Access

STEP 4: Analyze Your Data and Prioritize Your Core Segments