MT Magazine July/August 2025

IMTS+

THE SALES & MARKETING ISSUE

22

Furnishing the Future BY BONNIE GURNEY

VICE PRESIDENT, STRATEGIC PARTNERSHIPS & INDUSTRY RELATIONS

Ditching Disposable Furniture, especially mass-marketed affordable furniture, is meant to be disposable. Lifespans for core pieces of furniture have gotten shorter as wood and luxury fabrics have made way for pressboard and other, cheaper alternatives. Adding to this environmental burden, most furniture is made in other countries and shipped long distances to be stored in warehouses while awaiting sale and distribution throughout the United States. Haddy is built on the premise that furniture can be selected, designed, printed, and delivered on demand using regional micro factories. “Furniture is going to be a trillion dollar industry, so we have to manage the amount of waste created by the industry,” explained Rogers.

Do you know where your furniture was made? Maybe it’s time to connect with the items that bring style and function to your space. That is the premise behind Haddy, an acronym

for heroic, agile, design, durable, and yours. Haddy is a furniture manufacturer committed to delivering elegant, functional, 3D printed furniture that meets the needs of American consumers while cutting down on waste. Haddy is featured in “Furnishing the Future,” the second episode of the new IMTS+ Original Series “Passion Project.” The series explores the connections between manufacturing technology and the personal passions of the creators and doers who make up our industry. Furniture plays an essential role in our lives – from working and dining to relaxing, gathering with loved ones, and collaborating with colleagues. While efforts exist to create more sustainable furnishings, the industry still faces major environmental challenges. Haddy is helping lead the way by moving furniture production closer to home and embracing circular practices that benefit both consumers and the planet. Haddy is the brainchild of John “Jay” Rogers, an entrepreneur with a background in the automotive industry and deep manufacturing roots. With the dual goals of simplifying and improving the furniture sector, Haddy is tapping into the capabilities of 3D printing while ensuring sustainability through upcycling.

Haddy is applying material science to improve sustainability. “Our materials can be broken into two families,” explains Rogers. “There is the regenerative biosphere, which includes anything that can be composted and can range from wood fibers to coffee, and the circular technosphere, including recycled water bottles and industrial plastics.”