MATC 2024-25 Catalog

DEGREE/DIPLOMA/CERTIFICATE COURSE DESCRIPTIONS

MFGMNT – Manufacturing Maintenance (Department 462) MFGMNT-332 Credits: 2 Rigging and Lifting This system teaches how to safely move loads of different shapes and sizes using a variety of methods, as well as additional types of rigging skills including equipment movement, wire mesh slings, synthetic slings, knots, load turning and cranes. This course includes additional hoists, slings, loads, student learning materials for theory and lab. This course also covers the operation, function, and maintenance of wire mesh slings and fi ber ropes, load movement, and rigging knots. Proper rigging techniques are vital for ef fi cient movement of loads and worker safety. MFGMNT-352 Credits: 2 Mechanical Drives 1 Mechanical Drives introduces mechanical systems and develops fundamental knowledge of mechanical systems and practices. Covers basic safety, installation, key fasteners, power transmission systems, V-belt drives, chain drives, spur gear drives and multiple shaft drives. Topics covered include learning how to select, install, adjust, troubleshoot and repair a range of mechanical systems, which are commonly found in both automated and manual machines used in every industry around the world. MFGMNT-353 Credits: 2 Mechanical Drives 2 Mechanical Drives 2 covers heavy-duty V-belt drives including conventional, multiple, wedge, and variable speed V-belt drives. This course describes V-belt selection and maintenance by covering V-belt size speci fi cation, component identi fi cation and troubleshooting. Learners will develop fundamental knowledge of synchronous belt drives, lubrication concepts, precision shaft alignment and coupling. Also covered is heavy-duty chain drives which describes silent chain drives, multiple strand systems, chain selection, chain lubrication, chain maintenance and troubleshooting. Prerequisite(s): Complete Mechanical Fabrication Mechanical Fabrication grounds learners in the basic knowledge needed for assembly. Learners focus on the proper and safe application of hand tools. Mechanical fabrication builds knowledge in the many types of bolts, wrenches and other fi ttings commonly used in industry and how to properly apply them, including pneumatic fabrication fi ttings. Focuses on proper techniques for checking connections and testing fi ttings with an emphasis on safety. Proper tool use helps in many ways, including injury avoidance, fewer product quality issues and lower tool breakage costs. MFGMNT-352. MFGMNT-359 Credits: 2

MKTG – Marketing (Department 104) MKTG-102 Marketing Principles Marketing Principles is the study of the

responsible meeting or event. Through a green lens, students will explore core strategies and principles in planning a green meeting. Further focus includes green tools and resources available to plan a green meeting. MEET-151 Credits: 3 Intro to Hospitality/ Tourism This course introduces the various components of the travel services industry including basic terminologies and tourism vocabulary. The course provides a general orientation to the program and a survey of travel career opportunities. Students learn to integrate current knowledge with ongoing events and trends of the travel and tourism industry. MEET-178 Credits: 3 Meeting and Convention Planning This course introduces students to the meetings industry, including promotional activities, negotiating for meeting services, convention market salesmanship, customer service and convention servicing. Course content includes a study of the planning, marketing, execution and follow-up of meetings, conferences, conventions and package promotions. Facilities and event planning, as well as convention methods and techniques, are explored in-depth. Prerequisite(s): Complete MEET-180 and MEET-181. MEET-180 Credits: 3 Registration and Housing Logistics This course enables the students to identify and develop tools that allow attendees to have a seamless meeting experience. One critical tool the students will learn in this course is to design a functional registration process. Students will also develop a housing process by creating rooming lists, coordinating the housing logistics and managing sleeping guest rooms from blocks. Prerequisite(s): Complete MEET-181. MEET-181 Credits: 3 Exposition/Special Event Management This course focuses on the planning of special events of all types including expositions, meetings, conventions, trade shows, retail events, festivals and nonpro fi t events in the hospitality and event management industry. Emphasis is placed on the methodology of event planning including theme setting, building the target sponsorship, contracts, negotiations, site selections, planning event speci fi cations and working with budgets. Prerequisite(s): Complete Credits: 3 Risk Management and Crisis Planning This course focuses on the art and science of negotiations, crisis planning and risk management, and contract and legal issues in the meetings industry. Students learn to identify issues that are negotiable, the steps in the negotiation process and commonly used negotiation techniques. The course also focuses on basic contract provisions and key clauses of a facility contract as well as the unique elements and differences of hotel and convention center contracts. Prerequisite(s): Complete MEET-180. MEET-151. MEET-184

Credits: 3

organizational function and set of processes for creating, communicating and delivering value to customers and managing customer relationships in ways that bene fi t the organization, its stakeholders and society as a whole. MKTG-104 Credits: 3 Selling Principles Personal selling emphasizes building relationships with prospects and customers through partnering by using the consultative approach to selling. Primary attention is given to the principles and practices used by individuals who have achieved long-term success in personal selling. The entire selling process, selling strategies, practices and techniques will be covered. MKTG-106 Credits: 3 Retail and Consumer Marketing Course covers how consumers choose, use and dispose of products, services, experiences and ideas, better enabling marketers to de fi ne and communicate their brands’ and products’ value, craft effective marketing communications to increase the chance their brand or product will be perceived positively and purchased over competitors’ products. Prerequisite(s): Complete Customer Experience Course covers the skills needed to deliver an exceptional customer experience, build customer relationships, the use of technology to improve the customer experience, service strategies and service recovery with the ultimate goal of customer loyalty. MKTG-118 Credits: 3 Social Media Marketing This course covers marketing strategies on Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, and YouTube. This is an application based course and will teach students how to utilize each platform for social media marketing. MKTG-125 Credits: 3 Advertising: Brands and Campaign Examine advertising’s role in the marketing landscape by exploring topics such as investigating how research in fl uences decisions, creating a creative strategy, developing creative ideas and pieces, and selecting media channels. MKTG-134 Credits: 3 IMC Management Introduces students to the concepts of Integrated Marketing Communication. Emphasis is placed on branding, market segmentation, positioning, message strategy, promotion and the execution of marketing communications through appropriate channels MKTG-102. MKTG-107 Credits: 3

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