MATC 2023-24 Catalog

GLOBAL – GRDS

DEGREE/DIPLOMA/CERTIFICATE COURSE DESCRIPTIONS

GLOBAL – Global Studies (Department 140) GLOBAL-113

and assembling pages. Design principles and process speci fi c to publications will be emphasized. Creative assignments range from newsletters, magazines, and books to electronic publications. Prerequisite(s): Complete GRDS-115. GRDS-111 Credits:3 Advertising Design This course is an introduction to advertising layout, from rough concepts to comprehensive presentations. Students will explore e ff ective design styles, use of typography and various rendering techniques. Prerequisite(s): Complete GRDS-107. GRDS-112 Credits:3 Graphic Design Workshop In addition to a course facilitator, fi ve visiting professionals who exemplify the broad spectrum of practice within the graphic arts industry will present mini seminars scheduled for three weeks each. These professionals will represent members of the regional graphic arts community, including graphic/web designers, art/creative directors, photographers and illustrators. Prerequisite(s): Complete GRDS-121. GRDS-113 Credits:3 Digital Media Preparation An advanced layout and production course addressing the present advertising market. Students prepare concepts through campaign for digital distribution. Topics covered include digital advertising, email marketing, basic web design, layout and coding as well as interactive and social media design and considerations. Prerequisite(s): Complete GRDS-129. GRDS-115 Credits:3 Typographic Fundamentals This course introduces typography history, vocabulary and basic skills. Students will learn the type anatomy and the absolute and relative measurement system. Creative projects include both editorial and illustrative typography with proper typeface selection, composition, legibility, aesthetics and hierarchy. Students will learn basic tools in Fontographer in understanding the structure of digital type. GRDS-116 Credits:3 Integrated Design Thinking Through examining experiences of using personal computers, hand-held devices, and physical tools, environments and processes, this course introduces the fundamental concepts of interaction and interface design, including Information structure, perceived a ff ordance, icon, label, page layout, metaphor, navigation and orientation. Students will learn user-centered design methodology. The course will also brie fl y survey social, cultural, behavioral, cognitive and emotional human factors pertaining to complex design issues. Prerequisite(s): Complete GRDS-110.

GRDS-117

Credits:3

Packaging Design This course focuses on seeing and designing in three dimensions for product packaging, point of purchase display (POP), and environmental graphics. Graphic continuity, content, client/customer research and aesthetic issues are dealt with at length. Students will also learn simple model making techniques and choosing appropriate materials. Prerequisite(s): Complete GRDS-122. GRDS-121 Credits:3 Exhibition Design This course focuses on designing in three dimensions for larger scale exhibit and display applications. Client research, exhibit functionality, technical fi le preparation, and aesthetic issues are dealt with at length. Students will re fi ne model making techniques and learn methods of reproduction. Prerequisite(s): Complete GRDS-117. GRDS-122 Credits:3 Vector Graphics: Adobe Illustrator This course addresses the concepts and techniques of creating illustrations and images for use in print and digital applications utilizing current industry standard drawing software: Adobe Illustrator. Assignments include the creation of logos, symbols, technical illustrations, information graphics and art for other applications. GRDS-126 Credits:3 History of Design This course surveys the history of media forms and communication technologies, charting the historical trajectory from the alphabet to the Internet. It explores mediation in and across time and the emergence and development of di ff erent media forms in relation to particular social, economic, perceptual, and technological conditions and historical moments. Prerequisite(s): Complete GRDS-110. GRDS-128 Credits:1 portfolio checkpoint for program students. This course will help students evaluate their current portfolio, existing work, and modi fi cations and improvements based on critique. Students will develop an online portfolio of work using Behance, WordPress or any blog platform. Prerequisite(s): Complete GRDS-103. GRDS-129 Credits:3 Motion Graphic Design An advanced layout and production course addressing motion graphic design. Students prepare concepts to fi nished pieces for digital distribution. Topics covered include design technique for time based media through a variety of mediums. Prerequisite(s): Complete GRDS-110. Portfolio Pathway Exit course for pathway students, and

Credits:1

International Field Stds - 1 Emphasizes the importance of integrating international awareness in the student’s program. Students explore the facets of the international environment examining ethical, cultural, social and organizational similarities and di ff erences. GLOBAL-115 Credits:3 International Field Studies Emphasizes the importance of integrating international awareness in the student’s program. Students explore the facets of the international environment examining ethical, cultural, social and organizational similarities and di ff erences. GRDS – Graphic Design (Department 201) GRDS-103 Credits:3 Design Elements and Principles This course develops the student’s ability to express meaning with graphic form by introducing basic knowledge of shape and space, unity and components, contrast, hierarchy, psychology of color, sign and symbol. Students will also learn how to utilize the available media and work within design constraints. GRDS-104 Credits:3 Researching and Concepting Successful graphic design needs careful planning and research before ideas are explored. In this course students will experience the professional design process fromclari fi cation of the client’s objective, to analysis and research of visual reference and contemporary trends, to implementation of the fi nal comprehensive design. Prerequisite(s): Complete GRDS-103. GRDS-107 Credits:3 Digital Imaging: Adobe Photoshop This course is an introduction to digital imaging in Adobe Photoshop as it applies to design and illustration. Students learn digital color correction, retouching, image manipulation, special e ff ects, image composing and creative design techniques. Di ff erences between raster and vector graphics are discussed. Students also learn how to manage fi les, optimize images for print output and multimedia applications. GRDS-110 Credits:3 Layout and Publishing InDesign This course builds the essential skills in popular desktop publishing programs. Topics covered include integrating graphics and photos into publication, formatting type, creating tables, importing fi les, managing story threads, managing color

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