MATC 2022-23 Catalog

MEET –MKTG

DEGREE/DIPLOMA/CERTIFICATE COURSE DESCRIPTIONS

MEET-184

Credits: 3

MFGMNT-359

Credits: 2

MKTG-107

Credits: 3

Risk Management and Crisis Planning This course focuses on the art and science of negotiations, crisis planning and risk management, and contract and legal issues in the meetings industry. Students learn to identify issues that are negotiable, the steps in the negotiation process, and commonly used negotiation techniques. The course also focuses on basic contract provisions and key clauses of a facility contract as well as the unique elements and di ff erences of hotel and convention center contracts. Prerequisite(s): Complete MEET-180. MFGMNT – Manufacturing Maintenance (Department: 462) MFGMNT-332 Credits: 2 Rigging and Lifting This system teaches how to safely move loads of di ff erent shapes and sizes using a variety of methods. Also, teaches additional types of rigging skills including equipment movement, wire mesh slings, synthetic slings, knots, load turning, and cranes. This course includes additional hoists, slings, loads, student learning materials for theory and lab. The course also covers the operation, function, and maintenance of wire mesh slings and fi ber ropes, load movement, and rigging knots. Proper rigging techniques are vital for e ffi cient movement of loads and worker’s safety. MFGMNT-352 Credits: 2 Mechanical Drives 1 Mechanical Drives 1 introduces mechanical systems and develops fundamental knowledge of mechanical systems and practices. Covers basic safety, installation, key fasteners, power transmission systems, V-belt drives, chain drives, spur gear drives, and multiple shaft drives. Topics covered include learning how to select, install, adjust, troubleshoot, and repair a range of mechanical systems, which are commonly found in both automated and manual machines used in every industry around the world. MFGMNT-353 Credits: 2 Mechanical Drives 2 Mechanical Drives 2 covers heavy-duty V-belt drives including conventional, multiple, wedge, and variable speed V-belt drives. This course describes V-belt selection and maintenance by covering V-belt size speci fi cation, component identi fi cation, and troubleshooting. Learners will develop fundamental knowledge of synchronous belt drives, lubrication concepts, precision shaft alignment, and coupling. Also covered is heavy-duty chain drives, which describes silent chain drives, multiple-strand systems, chain selection, chain lubrication, chain maintenance and troubleshooting. Prerequisite(s): Complete MFGMNT-352.

Customer Experience Course covers the skills needed to deliver an exceptional customer experience, build customer relationships, the use of technology to improve the customer experience, service strategies and service recovery with the ultimate goal of customer loyalty. MKTG-118 Credits: 3 Social Media Marketing This course covers marketing strategies on Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, and YouTube. This is an application-based course and will teach students how to utilize each platform for social media marketing. MKTG-124 Credits: 3 Fashion Merchandising and Marketing Merchandising fashion goods – men’s, women’s, children’s apparel and accessories – is studied. Current trends in each classi fi cation of goods are discussed. Continuous review of retailers’ trade papers emphasizes the current aspects of fashion merchandising, and local applications are cited. The process of merchandise creation, from designer inception to consumer, is examined. MKTG-125 Credits: 3 Advertising: Brands and Campaigns Examine advertising’s role in the marketing landscape by exploring topics such as investigating how research in fl uences decisions, creating a creative strategy, developing creative ideas and pieces, and selecting media channels. MKTG-134 Credits: 3 IMC Management Introduces students to the concepts of Integrated Marketing Communication. Emphasis is placed on branding, market segmentation, positioning, message strategy, promotion and the execution of marketing communications through appropriate Client Services Examine the important role account managers play in order to deliver marketing communications solutions to clients. Learn the key skill sets, understand the critical responsibilities, and explore the hands-on tools necessary to excel. MKTG-165 Credits: 3 Digital Marketing The use of digital marketing channels and online platforms are covered, including search engine optimization, digital marketing analytics, paid search, email marketing and social media campaigns. Course includes a comprehensive simulation. channels. MKTG-144 Credits: 3

Mechanical Fabrication Mechanical Fabrication grounds learners in the basic knowledge needed for assembly. Learners focus on the proper and safe application of hand tools. Mechanical Fabrication builds knowledge in the many types of bolts, wrenches and other fi ttings commonly used in industry and how to properly apply them, including pneumatic fabrication fi ttings. Focuses on proper techniques for checking connections and testing fi ttings with an emphasis on safety. Proper tool use helps in many ways, including injury avoidance, fewer product quality issues, and lower tool breakage costs. MGTDEV – Management Development (Department: 196) MGTDEV-188 Credits: 3 Project Management In this course, students apply the skills and tools necessary to design, implement and evaluate formal projects. Each student demonstrates the application of the role of project management, develops a project proposal, uses relevant software, works with project teams, sequences tasks, charts progress, and deals with variations, budgets and resources, implementation, and assessment. MKTG – Marketing (Department: 104) MKTG-102 Credits: 3 Marketing Principles Marketing Principles is the study of the organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships in ways that bene fi t the organization, its stakeholders and society as Selling Principles Personal selling emphasizes building relationships with prospects and customers through partnering by using the consultative approach to selling. Primary attention is given to the principles and practices used by individuals who have achieved long-term success in personal selling. The entire selling process, selling strategies, practices and techniques will be covered. MKTG-106 Credits: 3 Retail and Consumer Marketing Course introduces students to the economic impact of retail and consumer spending; omni-channel retailing, retail formats, merchandise management, technology in retail and the rise of Amazon. Competitive strategies will be discussed. Prerequisite(s): Complete MKTG-102. a whole. MKTG-104 Credits: 3

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