Luxury Portfolio Vol. 05 Issue 02

CURATED || LUXURY PORTFOLIO INTERNATIONAL ®

APPLE WATCH EDITION | APPLE B55 CONNECTED | BREITLING

THE SMARTWATCH RACE: TECH MEETS TRADITION

THE RECENT LAUNCH OF APPLE’S SMARTWATCH IS BEST summed up as worlds colliding. We’re not referring to the Apple Watch Sport (US $399) or the Apple Watch (US $499). We’re talking about the one with an 18-karat gold case. The one that starts at US $10,000. The one that puts high-end watchmakers directly in its crosshairs and promises to shakeup the watch industry for better or worse. The Apple Watch Edition.

Historically, luxury watches appeared to be one of the few markets impervious to the tech industry’s disruptive innovation.

Handcrafted, bejeweled and enduring, a fine timepiece can be passed down for generations, whereas a tech accessory with a shelf life of a year or two simply cannot. But if there’s one company that could change that, it’s Apple.

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