Ingram's May 2024

Bernstein-Rein: Celebrating 60 Years of Retail Success

corporate structures, we embrace the freedom to experiment with creativity, pushing for innovation and ideation in every possible way. • Giving back to the community has been integral to our culture. Our phi losophy spans supporting non-profit or ganizations, providing in-kind services to over 200 non-profits, and providing educational scholarships to develop future advertising professionals. • Passion fuels our everyday mission, with a goal of making the ordinary extraordinary. Curiosity drives our approach. Our genuine love of our clients’ customers leads us to dig deep into consumer insights which spark creativity and solidify brand connections. • Entrepreneurial is how we work. We are inventive while having long term focus and a comfort for failing fast. We have persistence with room for adaptability. We create and inno vate, but most importantly, we act. • Our Be Real belief is that authen ticity encourages frank, honest and open discussions. We welcome tough questions, embrace respectful debate, and hold others to the same standard. • Family has been central since day one. Bob and Skip have always con sidered their associates, clients and agency partners part of the BR family. And as true today as it was in 1964, family is what individuals feel when they walk through our doors. As we celebrate our 60-year legacy now under the leadership of CEO Steve Bernstein, BR continues to focus on brands that require retail expertise and guidance, finding ways to acceler ate growth where it is needed most— one idea at a time. l

In 1964, Bob Bernstein and Skip Rein understood the real meaning of success. One that has now grown into a 60-year legacy, built on six decades of humble beginnings, hard work, and an appreciation for partnerships and business connections. Retail focus and partnering with retailers have been a part of Bern stein-Rein’s DNA from the beginning. We have been privileged to work with a number of iconic entrepreneurs: We enjoyed a 55-year relationship with McDonald’s that began with Ray Kroc, where we represented hundreds of local co-ops and thousands of individ ual restaurants throughout the U.S.

We partnered with Wayne Huizenga, becoming Blockbuster Video’s first official Agency of Record, creating the award-winning and memorable cam paign, “Make it a Blockbuster Night,” even becoming an owner/operator ourselves. We worked with Henry Bloch, launching Rapid Refund during a critical window for H&R Block. And we were the only agency chosen by Sam Walton, responsible for intro ducing Walmart to the world, growing them from an Arkansas chain to a global retailer through a 32-year part nership established on a handshake. Beyond our retail expertise and client successes, our associates have lived six core values that are founda tional to the culture established by Bob and Skip 60 years ago. • Independence is fiercely part of our DNA. Without being tied to rigid

Address: 4600 Madison, Suite 1500 Kansas City, MO 64112

Phone: 816.756.0640

Website: www.b-r.com

Product or Service: Advertising & Marketing

No. of Employees: 85

Head of Company: CEO, Steve Bernstein

Year Founded: 1964

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