Ingram’s February 2023

READERSHIP • Print • Events • Digital

Our readers are far more affluent and influential than any other regional or national business publication’s readers Readers of Worth

Ingram’s Readers are Affluent and Influential

Loyal and Engaged Readers Typical time Ingram’s readers spend reading or referencing the area’s leading publications

95% of Ingram’s readers have a college degree. 70% work for companies that provide tuition reimbursement; 80% plan continuing ed. 81% are presidents, CEOs, owners or partners. 75% serve on two or more boards. More than 40% of Ingram’s readers are women.

95 %

$ 2,560,000.00 [Investment Assets] 228,750.00 [Individual Income] 285,937.00 [Household Income] 572,500.00 [Home Value] 27,000 of Ingram’s readers own a second home worth $313,000 avg.

MINUTES PER ISSUE 102.25 Ingram’s Magazine

81

%

29.6 Kansas City Business Journal

29.8 The Kansas City Star

40

%

Ingram’s readers have 40% higher investment assets than the Business Journals’ national average.

Decision Makers with Purchasing Power

Readership Rivaling ALL Regional Business Journals— Combined ! Ingram’s delivers a larger number of executive readers. By far. In fact, Ingram’s has 38.1% more readers than all the business journals in both Missouri and Kansas — Combined! And Ingram’s readers have signific- antly higher demographics. ➊ Ingram’s Magazine s 3.78% 68,353 Influential Executive Readers ➋ St. Louis Business Journal t 11.62% 21,348 ** (9,793 copies) ➌ Kansas City Business Journal t 7.63% 15,286 ** (7,012 copies) ➍ Wichita Business Journal t 12.28% 6,666 ** (3,058 copies) ➎ Springfield Business Journal t 2.57% 6,191 ** (2,840 copies)

Ingram’s Magazine 68,353

➋ St. Louis Business Journal All Others Business Journals Combined 49,491

95% actively read each and every edition and resource the ads in Ingram’s. 95% trust Ingram’s as a reliable source; 85% rate Ingram’s excellent or good; 78% have read Ingram’s 5 years plus. 60% recently visited an advertiser’s web site as a result of an ad in Ingram’s. 60% share and 40% re-read Ingram’s. 80% say Ingram’s ads enhance brand image. acquire business leads from Ingram’s; Before Covid our average reader was eating out 9 times a week. 85% used ads in Ingram’s to guide purchases. 85%

85 %

Ingram’s Magazine ➊

60 %

➌ Kansas City Business Journal

95 %

➎ Springfield Business Journal ➍ Wichita Business Journal

* Readership Survey conducted by Market Intellect. ** National Readership Average (2.18 readers per copy) Source: Newspaper Association of America and Statement of Ownership from above-mentioned business journals

Updated: October 2022

THE MOST POWERFUL BUSINESS LEADERS IN KANSAS CITY

CONSIDER THIS: Ingram’s 250 honorees are among the most affluent business leaders in the greater Kansas City region. Their firms have combined revenues that exceed $160 billion

• 221 companies or organizations are represented in this year’s Ingram’s 250. • 35 of these corporations have revenues in excess of $1 billion—with a total of $116.2 billion. • 65 others are among Ingram’s 100 largest Private Companies, with $26.4 billion in revenues. • The other Ingram’s 250 honorees represent firms with a combined $17.5 billion in revenues. • Some honorees are public officials with massive budgets not included in revenues above.

Ingram’s 250 Reception Sponsors Title Sponsor (1)...............$15,000 Presenting Sponsor (2)...$10,000 Bar Sponsor (2)..................$5,000 Polybag Sponsor (1)..........$7,500