Ingram's October 2022

SAMUEL NOEL TREASURE ADVERTISING

MICAH PROCTOR BLUE CROSS AND BLUE SHIELD OF KC

JACOB ROBERTSON KC SPORTS COMMISSION & FOUNDATION

He won’t turn 25 for another month, but already, Samuel Noel is carving out his space in the world of digital market ing to serve the

For nearly six years, 29-year-old Micah Proctor has served in the actuarial dep- artment at Blue Cross and Blue Shield of Kansas City, iden- tifying and eval

“I am not,” declares Jacob Robertson, “a firm believer in luck.” This, folks, represents the soul of a gambler. As in the kind of guy who would help

uating potential savings for both the firm and its clients—a total of more than $8 million in savings opportunities this year alone. “An entrepreneurial mindset,” she notes, “can exist for any employee who takes the initiative and creates value within their organization.” Her work has helped the region’s biggest health-care insurer produce its internal response to COVID-19, produced analytics and reporting for Spira Care Centers, (the firm’s innovative chain of primary-care clinics), and previously, assisted in the formation of enterprise risk-management strategies. “Throughout this,” Proctor says, “I have pursued my own professional goals by becoming a Fellow of the Society of Actuaries, the highest credential for actuaries, after an intensive exam process that took over eight years.”

commercial real estate sector with Treasure Advertising. He rather boldly launched the firm in the first weeks of a global pandemic back in April 2020. The Crossroads-based firm he founded with his sister, Jessica Liberty, specializes in social media marketing, lead generation, content creation, and custom software development, among other services for a booming business sector. “We are actively assisting in the marketing of over $3 billion in the development in Kansas City, as well as assisting numerous commercial real estate clients on a national level,” he says, leading to a year-over-year revenue increase of 183 percent, a doubling of the team size and their relocation Downtown.

organize double-decker buses for a Chiefs Super Bowl parade—and have them en route from Chicago and Philadelphia a day before the game was even played. All part of the gig for him at the Greater Kansas City Sports Commission and Foundation, where the 26-year-old is senior manager for organization operations. Though chal lenging, he says, that parade prep “was incredibly rewarding to see the payoff—a city and region coming together to celebrate a championship a long time in the making.” He came on board there five years ago as an executive assistant and now helps execute 15 annual events, special events, and other tasks. “Entrepreneurship,” he says, “is not just about taking advantage of opportunities as they come, but about creating opportunities that never existed.”

BLUE KC CONGRATULATES ON BEING NAMED AN INGRAM’S 20 IN THEIR TWENTIES HONOREE. MICAH PROCTOR

©2022 Blue Cross and Blue Shield of Kansas City is an independent licensee of the Blue Cross and Blue Shield Association.

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October 2022

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