Hardwood Floors October/November 2025

MARKET MATTERS INDUSTRY INSIGHTS

AHF PRODUCTS’ NEW CEO DISCUSSES THE WOOD FLOORING CATEGORY

AHF is the manufacturer behind brands such as Bruce®, Armstrong Flooring®, Hartco®, Robbins®, LM Flooring®, and more. In a conversation with Hardwood Floors magazine, Emore says that the wood category continues to evolve and AHF will remain committed to it. Here, he shares additional thoughts on the wood flooring market. What does it mean to you to step into the CEO role? It is a tremendous opportunity not only to build on the

Earlier this year, AHF Products named Brent Emore as chief executive officer (CEO). This followed the departure of Brian Carson, who had served as the company’s president and CEO for six years. Emore joined AHF in 2024 as chief financial officer, coming from Mohawk Industries, where he spent 15 years in various leadership roles.

Brent Emore

accomplishments of the prior CEO, leadership team, and broader organization, but to build something unique. What I’ve found is that AHF has tremendous relationships with its customers. We are building a culture of creative problem solvers. We all are ready and willing to build the AHF of tomorrow. I think in three to five years, you’re going to see a different portfolio. We still will do a lot of the same things and develop the same things, but hopefully, the value we create with our products, distribution, and relationships is very different. I couldn’t be more proud of the legacy of quality, craftsmanship, and performance. We are looking to bolt on to more innovation to drive those competencies forward and extend upon them. I’m excited about our domestic footprint, our innovation, and our continued commitment to wood. What is next for AHF Products? We are very focused on categories that are important to us, where we have advantages, and where we believe, even in a stagnant

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