Hardwood Floors October/November 2024

Industry Outlook 2025

Nearly 65 percent of NWFA members said improving processes for greater efficiencies was a top priority for 2025. LOOKING FORWARD EDUCATE CLIENTS AND UTILIZE RESOURCES Other top responses included: • Add new product categories, lines, or services • Invest in or leverage existing technology for growth “For the last couple of years, I’ve focused on educating my clients about the processes and products I use in my company,” said one respondent. “It’s the only way to differentiate where their money is going.” Another said that process improvement will get the most

bang for the buck with rising unemployment rates. “Take advantage of the NWFA University and the resources NWFA has spent years putting together for members,” said Skutelsky. “Get educated, get knowledgeable, and understand what’s going on in the market so that we can explain to clients who are not wood pros, who don’t think about

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Evans has been an NWFA member for almost 30 years. “If you want to be successful, pay attention to market trends and adapt,” he said. “Change is constant. Growth is optional. To maintain market share, people need to know your story, who you are, and how you do business.” Shannon Gayton is part of the team at 3 Aspens Media. In partnership with NWFA, 3 Aspens Media conducted an online survey of NWFA members and Hardwood Floors magazine readers, interviewed respondents, analyzed results, and produced this report. Contact info@3aspensmedia.com with questions.

wood floors every day, what it means to have a wood floor in their home. Educate them on why it’s good for the environment and a better choice, even if it is a bit more expensive upfront. Be an advocate for real wood floors instead of going back and forth on price.” Karolitzky also urges members to take advantage of resources provided by NWFA. “It has been great being an NWFA member. Follow their lead. They’re the leader in the industry guidelines; they’re always there to provide information and guide us.”

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