Hardwood Floors October/November 2017

• e NWFA Technical Resources group on Facebook has reached nearly 500 members since its inception in May 2016. e group was established to encourage members to ask technical questions and receive advice from seasoned professionals. NWFA members can request to join the group here: h ps://www.facebook.com/ groups/244324539259748/. • Dan’s CustomHardwood Flooring has opened their rst-ever showroom in Hingham, Massachuse s. e Grand Opening is a huge milestone for the company, which is also celebrating its 25th Anniversary. CONTRACTOR CORNER • A report recently released by NGO Global Witness regarding illegal logging in Papua New Guinea (PNG) has prompted major U.S. retailers to discontinue their sales of exotic wood ooring linked to illegal logging in PNG. • Armstrong Flooring recently announced “ e New Look of Tough” fall promotion for Elevate retailers. e promotion runs from Sept. 18 – Nov. 13, 2017. • Cronin Company is hosting an NWFA member-sponsored Intermediate Installation training event Oct. 17-19 in Portland, Oregon. Kjell Nymark, Technical Advisor, will instruct and conduct NWFA Certi ed Professional Certi cation testing a er the event, on Oct. 20. Register at NWFA.org. • Derr Flooring recently opened a new 20,000-square-foot warehouse and showroom in Herndon, Virginia. Derr is a h-generation, family-owned company serving the mid-Atlantic markets since 1912 through multiple warehouses and showrooms. Learn more: h p://bit.ly/2wy8d6i. DISTRIBUTOR DOINGS RETAILER ROUNDUP

By Stacy Brown

were painted with ebony oor stain and then nished with polyurethane. e entire process took about a week from start to nish.

e chess board oor came to be as a result of having multiple pieces of le over exotic woods in the ooring warehouse. Reyes didn’t want to let them go to waste and came up with an idea to make something out of them. e piece includes Santos mahogany, maple, wenge, and Brazilian cherry. Each piece was individually

cut and glued to the sub oor, then sanded and nished. “I love wood, and I love my job,” shares Reyes. “We do some nice stu in people’s homes, but these projects allowed me to think outside the box and are a treat to do.” “Dominic is not the kind of guy who runs around declaring, ‘Look what I did.’ He’s a very skilled cra sman, but he’s not a limelight seeker,” says Slaughterbeck. “It makes him an incredibly valuable part of our team here. What he does helps to bring the skill level up for our business. When customers come into our showroom, and they see some of his art, it truly demonstrates our expertise.” Slaughterbeck Floors has been recognized with multiple awards including most recently Best Flooring Company in Silicon Valley in 2013, 2016, and 2017 by e Mercury News ; Best of Houzz 2016 Client Satisfaction Award; and four NARI (National Association of the Remodeling Industry) Silicon Valley Meta Remodeling Awards in 2016. Stacy Brown is the Editor/Publisher of Hardwood Floors magazine, the official magazine of the National Wood Flooring Association. She can be reached at stacy.brown@nwfa.org.

the magazine of the national wood flooring association

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