Hardwood Floors October/November 2017

JESSICA HICKMAN FRESCH Marketing Director, Allegheny Mountain Hardwood Flooring 13.

Jessica returned to the family business in 2012 to help with the sales and marketing at Allegheny Mountain Hardwood Flooring. Her rst year, she spent time in the woods with the foresters, at the sawmill, and in the ooring plant, to gain a solid understanding of the whole process from the forest to the oor. She updated the company website, wrote blogs, and advanced social media with the intention of educating the consumers so they can understand the importance

of purchasing a quality product. Jessica has been working with the Pi sburgh Green Building Alliance on an educational event that demonstrates how lumber is harvested, cut, and dried, followed by a tour of the ooring plant. She is currently the president of Pi sburgh East Rotary Club, which provides and cooks food at a shelter once a month as well as raises money for local and international causes. She’s also the inbound co-chair for the Rotary Youth Exchange and helps with international students studying in Pi sburgh.

15.

14.

MATT HUDSON Regional Sales Manager West, Bona, US Starting in the Bona Account Services department, Ma learned the professional side of the business by working closely with distributor partners, managing large accounts, then moved quickly into the Tech

LEE HURST Owner/General Manager, Hurst Hardwoods LLC

Lee started installing hardwood and laminate ooring, and sanding and nishing hardwood oors with the family business before he was even a teenager. He very quickly stood out as the most responsible and hardworking member of the crew. Eventually, the company transitioned away from local installation into a national wholesaler of hardwood ooring. He is now part- owner and general manager involved in running the day-to-day operations. Lee’s most notable work is helping develop and streamline nationwide e-commerce sales of hardwood ooring through their website, hursthardwoods. com, and other streams of revenue. Lee is a very devoted husband and father to his ve children. He is very active in his local church, teaching children’s classes, and helping in several other areas of service. He also assists with coaching his son’s baseball team.

16.

ALLAN JERMAN Owner, A-Max Hardwood Floors Allan bought A-Max Hardwood a few years ago. He comes from outside of the industry and has done everything in his power to be extremely knowledgeable about our industry. He is a fan of dust containment, UV coatings, water-based nishes and wants to have an overall knowledge of the industry. Allan’s goal for A-Max Hardwood has always been to make his customers happy with the best products and customer service on the market. He is the front runner of UV coatings and the only person in Boise certi ed in UV nish. Being a big supporter of UV, he has had the opportunity to do demonstrations on UV machines and UV Finishes including one at the main BYU campus in Provo. He is also a member of the Under 30 MFMA and a ended the following schools: NWFA, Lägler, Aboritec UV, and Advantage Coating Tech. A-Max Hardwood has donated and contributed their knowledge and resources to the following: Veterans of Boise, Idaho Youth Athletics, and Boise Meals onWheels.

and Training department. ere he used his con dence to instruct contractors in the eld, in schools, and on job sites, as an expert on using Bona’s products and marketing them in the eld. His ability to lead a teamwas quickly recognized, and he was promoted to develop one of the largest potential areas of growth for Bona’s business as the Certi ed Cra sman ProgramManager. A er his success with the growth of that program, he was challenged in several new roles at Bona to develop other product categories as the Sales and Market Manager for abrasives, machines, and nishes. NowMa is using this extensive background as the Regional Sales Manager, managing the Bona professional sales business for the western half of North America. Ma has worked with Big Brothers Big Sisters for six years as a mentor to underprivileged children, and is actively involved in Bona’s current community outreach for St. Jude’s Children’s Hospital.

the magazine of the national wood flooring association

59