Hardwood Floors Oct/Nov 2019

TOP CONCERNS IN 2020

29%

29%

1. Economy 2. Political climate

14%

28%

3. Manufacturers selling direct 4. Competition from non-wood floor coverings

2017 VS 2018 SALES CHANGE

Up Significantly (8%+)

Up Somewhat (3 to 7%)

About the Same (-2 to +2%)

Down Somewhat (-3 to -7%)

Significantly Down (-8%+)

TOP OPPORTUNITIES IN 2020

TOP FINISHES IN PRODUCT MIX (2018)

1. Product diversification 2. Geographic expansion 3. End-market diversification

1. Water-based 2. Oil-modified 3. Conversion varnish

the magazine of the national wood flooring association

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