Hardwood Floors Oct/Nov 2019

CONTENTS

Industry Insights 16 Market Matters Wood flooring retail distribution channels.

Craig Dupra | Chairman Michael Martin | CEO Anita Howard | COO Brett Miller | VP, Education & Certification NWFA LEADERSHIP

By Stuart Hirschhorn

18 Government Affairs Transportation issues roll along.

By Dana Lee Cole

20 Designer Insights Do you have 2020 vision?

PUBLICATION ADVISORY COMMITTEE Julie Russell, Chair & Board Liaison | Glitsa, a division of Rudd Company Brandi Copeland | Peachey Hardwood Floors Jason Elquest | Blackhawk Floors Inc. Lenny Hall | Endurance Floor Company Inc. Robert McNamara | Basic Coatings Kevin Mullany | Benchmark Wood Floors Inc. Jim Schumacher | 3M Mike Sundell Libby Johnston | Publisher| libby.johnston@nwfa.org Burt Bollinger | Editor | burt.bollinger@nwfa.org Brett Miller | Technical Editor | brett.miller@nwfa.org Nick Baker | Digital Editor | nick.baker@nwfa.org Katie Schenk | Media Production | katie.schenk@nwfa.org PUBLICATION TEAM 111 Chesterfield Industrial Blvd. Chesterfield, Missouri 63005 P : 800.422.4556 Local : 636.519.9663 F: 636.519.9664 E: news@hardwoodfloorsmag.com W: hardwoodfloorsmag.com

By Emily Morrow Finkell

Business Best Practices

24 Legal Tariffs and duties for multi-layered wood flooring.

By Jennifer Zimmerman

26 Sales Savvy How to thrive during the next recession.

By Paul Reilly

28 Finance 2019 mid-year economic outlook.

By Jonathan Benner

32 Technology Protect your business from cyber criminals.

By Stacy Brown

34 Marketing Why aren’t you using video? By Katrina Olson

At the Site 56 Sponsored Content The connection between cleaning, screening, and recoating. 68 Installation Nail-down method for installing engineered flooring over concrete.

By Swiffer

By Tony Morgan

CONTRIBUTING WRITERS Jonathan Benner Burt Bollinger Stacy Brown Dana Lee Cole Michael Dittmer Craig Dupra Emily Morrow Finkell Karen Garvey

72 Tech Talk Regional impact of By NWFA

Kjell Nymark Katrina Olson Paul Reilly Lindsay Tallman Lindsay Young Jennifer Zimmerman

Shannon Gayton Stuart Hirschhorn Libby White Johnston Michael Martin Brett Miller Tony Morgan David Williams

end-grain wood flooring. 74 Sponsored Content Embracing change.

Regional Instructors

By David Williams

76 Health & Safety Fight fatigue.

By Stacy Brown

78 WFOY Winner Spotlight Best Color & Finish: Diamond Wood Floors.

By Stacy Brown

ADVERTISING SALES

Product Focus 94 Borders/Inlays/Vents/ Moldings/Stair Parts 99 End-Grain Wood Flooring

Libby White Johnston Media & Advertising Sales libby.johnston@nwfa.org | 337.794.9232

Also in this Issue

Hardwood Floors (Print: ISSN 0897-022X and Online: ISSN 2475-5125) is published on a bi-monthly basis, plus the Annual Industry Guide, by the National Wood Flooring Association and distributed as a membership benefit to its member companies and without charge upon request to qualified individuals throughout the wood flooring industry. Single copy price is $8, annual Industry Guide is $50. Subscriptions: $40/ year (includes 6 issues and Industry Guide) in the U.S. and Canada. Publication office: 111 Chesterfield Industrial Blvd., Chesterfield, MO 63005. Phone: 800.422.4556. Printing office: Walsworth, 306 N. Kansas Ave., Marceline, MO 64658. Printed in the U.S.A. Periodicals Postage is paid at Chesterfield, MO and at additional mailing offices. POSTMASTER: Send address changes to Hardwood Floors, P.O. Box 9147, Lowell, MA 01853. Copyright © 2019 by the National Wood Flooring Association. All rights reserved. Reproduction in whole or in part without written permission is strictly prohibited.

6 Chairman’s Cut 8 Wood Stock 80 NWFA Resources 102 New Products 103 Ad Index 104 Final Coat: CEO’s Message

hardwood floors www.hardwoodfloorsmag.com

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