Hardwood Floors Oct/Nov 2019

If you’re not using video, it’s time to start. Grab your phone and livestream; or try the apps listed. Post your videos on YouTube, Facebook, Instagram, and LinkedIn. Embed them in emails and put them on your website. Then track your views and responses to gauge effectiveness. g Katrina Olson is a marketing consultant, trainer, writer, and principal of Katrina Olson Marketing + Training. Reach her at katrina@katrinaolson.com. Video is a powerful branding, marketing, and educational tool that can showcase your talent, generate leads, and make your job easier.

2020, online videos will make up more than 80 percent of all consumer internet traffic (85 percent in the U.S.). MORE MARKETERS ARE USING VIDEO Social Media Examiner claims 76 percent of marketers plan to increase their use of YouTube and video marketing. CUSTOMERS PREFER VIDEO, ESPECIALLY WHEN LEARNING ABOUT NEW PRODUCTS According to Hubspot, 72 percent of customers would rather learn about a product or service by way of video. And video increases comprehension. Viewers retain 95 percent of a message when they watch it in a video, compared to 10 percent when reading it in text, according to Forbes . EVEN EXECUTIVES PREFER VIDEO Half of executives will look for more information after seeing a product/service in a video, and 59 percent of executives would rather watch a video than read text, also according to Forbes .

Solid and engineered flooring in over 20 species with widths up to 11” and lengths up to 16’.

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5879 W. US HWY 421, WILKESBORO, NC 28697 | APPALACHIANLUMBER.NET CALL US FOR A QUOTE: 1.888.910.WOOD