Hardwood Floors Oct/Nov 2019

By Emily Morrow Finkell

the real thing, real wood . Without a doubt, our digitally overstimulated appetite for ease and convenience is shifting to what is lasting and enduring. This is no different from when the over 50 crowd decided they wanted sophisticated and timeless classics instead of trendy styles that they tired of easily, or simply didn't last long enough. My research time and again is turning up consumers who are asking for quality materials, and working with retailers and contractors who know their stuff and can guide them through the very confusing process of selecting hardwood flooring.

brand fabrics like Sunbrella, Crypton, and Revolution, consumers now are becoming more and more knowledgeable and thus confident in their expectations of life with a dog and an off-white sofa. (It can work.) Step into performance flooring, and you'll find a wide variety of options as well. The hundreds of wood-looking- vinyl, composite core, and ceramic products have so over flooded the market that consumers are looking around for something special. More times than not, it's for

The ’90s • “ The Rachel” cut • S kin tone neutrals • D enim with denim • E mbellished denim

• B rown lipstick • G oth black lace, leather, denim, combat boots,

• N eon and

• Baggy jeans, mom jeans, and dad jeans

• T racksuits outerwear (think Fresh Prince of Bel-Air ) • L eopard print

vivid colors • T ie-dyed and psychedelic prints • M ini backpacks and fanny packs

(all light denim) • L ayered looks • Bandanas and flannels

• Black and white • O pulent Versace style prints

ripped jeans, and hosiery

ULC LEVEL-SEAL 500

Flexibility: the quality of bending

easily without breaking. Who knew a floor leveling compound could do this ? Stauf’s ULC-500 Level-Seal is a revolutionary product that provides solutions to many common problems associated with floor leveling and moisture mitigation. Its unique characteristics are that the product is pour in place, self-leveling, ultra-adherent, and provides moisture mitigation of up to 18#’s CC or 97%RH. ULC-500 remains flexible throughout its lifetime, providing resilience under foot, and impact resistance. It’s also capable of spanning cracks that may arise in cementitious slab constructions. Flexibility is a desirable attribute. Why not demand it in your floor leveling compound? Stick with what works.

A D H E S I V E S S I N C E 1 8 2 8

www.staufusa.com 866.GLUEUSA

the magazine of the national wood flooring association

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