Hardwood Floors June/July 2026

At the same time, my view is clear. The long-term strength of the company comes from the consistency of the team. Nathan P. Kelly: That consistency is something you notice quickly when you work inside the organization. Especially during more challenging periods. The company does not react emotionally or short-term. It stays focused, adjusts where necessary, and continues forward with discipline. That creates a level of stability that is difficult to replicate, Markus M. Adam: Growth will continue across regions and within our organization, always in close alignment with our partners. We are investing significantly in product development, production technology, digitalization, and logistics. We are also focused on developing the next generation within the company. Growth will come both organically and through strategic partnerships. The objective is not speed alone, but direction and control. BERGER-SEIDLE HAS BEEN ACTIVE IN THE USA SINCE THE 1990S. WHAT ARE YOUR PLANS FOR NORTH AMERICA? Nathan P. Kelly: The foundation in North America is strong, and it continues to build. We are expanding our dealer network and logistics capabilities, but always with a focus on alignment and long-term value. We are not interested in short-term positioning. We are building relationships that hold over time and perform under pressure. As a partner of the NWFA, we continue to invest in the industry through education and engagement. Contractors remain central to everything we do. Our Berger Innovation Van continues to expand its reach, and our technical support, led by Damian Bush, is a key differentiator. Looking ahead, the objective is straightforward: We will continue to strengthen our position in North America with discipline, consistency, and a clear focus on performance. Over time, that approach tends to separate companies. and over time it continues to widen the gap. WHAT’S NEXT FOR BERGER-SEIDLE AND THE INDUSTRY?

We did not approach this as a cosmetic change. It was about alignment. The way we present ourselves should match the level at which we operate. Markus M. Adam: The new brand design connects our heritage with what defines us today, which is technology and performance. Berger serves as the foundation across all business units. The combination of Berger and Seidle brings together our technical expertise with the deep roots of our wood flooring heritage. The typography is clean and precise. It reflects our engineering mindset and reinforces clarity and trust. Blue remains our signature color, representing reliability and confidence. The new b symbol brings these elements together in a focused and recognizable way. HOW HAS THE COMPANY EVOLVED OVER TIME WHILE STAYING TRUE TO ITS CORE VALUES? Markus M. Adam: For us, it has always been about execution. On one side, you need the freedom to move forward, to develop ideas, act decisively, and leave outdated approaches behind when necessary. That requires conviction. On the other side, everything must be grounded in stability and experience. More than 100 years of expertise provides that foundation. We focus on substance. We are not interested in being the loudest voice. What matters is delivering consistent performance, intelligent solutions, and reliability over time. Loyalty also is a defining factor. My father, Thomas M. Adam, represented that with more than 50 years in the company. Recently, I spoke with Wolfgang, our oldest living former employee, now more than 90 years old. He was hired by my grandfather in 1949 and retired in 1994. That level of continuity is not accidental. HOW HAVE THE OWNER GENERATIONS INFLUENCED THIS DEVELOPMENT? Markus M. Adam: Our founder, Philipp Berger, built the company in the 1920s from nothing, together with his wife and their dog, Rex. After World War I, there were virtually no raw materials, no infrastructure, and very limited technical knowledge. Progress depended on creativity, relentless effort, and the ability to build strong relationships from the ground up. My grandfather, Franz Adam, led the company through the period following World War II and established a path of structured, sustainable growth. He stood for financial discipline, integrity, and responsibility. My father, Thomas M. Adam, developed the company into what it is today. During more than 50 years, he drove expansion, strengthened the organization, and built the framework in which we operate. I had the opportunity to work alongside him for 25 years, which shaped my perspective.

BERGER-SEIDLE NORTH AMERICA Email: info@berger-seidle.com Website: www.berger-seidle.com Phone: 770.295.2282 Instagram: berger_seidle or berger_seidle_usa