Hardwood Floors June/July 2026

SPONSORED CONTENT

By Berger-Seidle ®

100 Years of Passion, Innovation, and Setting Benchmarks in Wood Flooring This year, Berger-Seidle celebrates its 100th anniversary. Few companies in the industry represent values, innovation, and performance as consistently as Berger-Seidle. From the very beginning, the German manufacturer has helped shape the global wood flooring industry. Over the decades, the company has continuously pushed boundaries, set new standards, and preserved valuable traditions. At the center of it all has always been one focus: people and customers. BERGER-SEIDLE:

That spirit becomes clear immediately during a conversation with Markus M. Adam, CEO and fourth generation owner of the company. Together with Nathan P. Kelly, Vice President Sales and Marketing North America, he shares insights into the roots of this remarkable, still independently family-owned business and offers a perspective on what lies ahead.

WHAT DOES THIS MILESTONE ANNIVERSARY REPRESENT FOR BERGER-SEIDLE?

Markus M. Adam: First and foremost, it is about people. We feel deep gratitude toward our customers, who have always been at the center of everything we do. These 100 years are ultimately a reflection of the strength and consistency of those relationships. Prospects became customers and, over time, many became trusted partners and friends. In some cases, these relationships now span generations, and we continue to build on that foundation every day with focus and commitment. We equally are grateful to our team, who drives this company forward. They allow us to evolve, preserving what matters while continuing to move with discipline and intent into the future. And of course, this anniversary also is about recognizing the generations before us. Their ability to build and rebuild the company over a century, including through World War II, created the platform we operate from today. WHAT INSPIRED THE RECENT REDESIGN, AND WHAT WERE YOUR GOALS? Nathan P. Kelly: At Berger-Seidle, standing still is not part of the equation. Our customers expect reliability, but they also expect progress. Over time, that expectation becomes a responsibility. The redesign was a natural step in making sure our external identity reflects the level of performance and forward momentum that exists already inside the company.