Hardwood Floors June/July 2026

By Paul Reilly

DISCOUNTING IS THE PENALTY FOR SAMENESS

What are your definable and defendable differences? In 1934, Russian biologist G. F. Gause published a book titled The Struggle for Existence. In it, he described the competitive exclusion principle, which states that two species competing for the same resources cannot stably coexist. Eventually, one will gain a slight advantage and outcompete the other. The losing species faces two options: adapt its competitive strategy or go extinct. Although Gause was studying bacteria growing on yeast cultures, he just as easily could describe the state of the flooring industry today.

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Hardwood floors crafted for lasting performance and trusted by professionals.

Summerland Key

THE KEYS COLLECTION FEATURING European White Oak Engineered Hardwood

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7-1/2" x 1/2" x RL (up to 75")

Nature+

2mm Wear Layer

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