Hardwood Floors June/July 2025

NEW PRODUCTS

We help organizations sell more profitably. Value-Added Selling is a content-rich message of hope: You can compete aggressively and profitably in your markets with your total value, not just

IMPRESSIONS FLOORING COLLECTION Abingdon Series Impressions Flooring Collection has launched the Abingdon Series, a remarkable new line of solid hardwood flooring. Crafted in the USA from premium Appalachian white and red oak, the Abingdon Series embodies sophistication and quality while offering options to suit a variety of design preferences. The Abingdon Series features seven color options in a range of hues: Caramel, Golden, Gunstock, Honey, Red Oak Natural, Saddle, and White Oak Natural. impressionsflooring.com IMPRESSIONS FLOORING COLLECTION Dover Ridge Series Impressions Flooring Collection is introducing the Dover Ridge Series. Milled from Northern Oak, this flooring offers a timeless aesthetic with a modern touch. Each plank features a ¾-inch thickness, a 5-inch width, and random lengths up to 7 feet. The Dover Ridge Series is available in five elegant colors, each designed to complement a variety of interior designs: Chateau, Crepe, White Oak Natural, Café, and Brulee. impressionsflooring.com Mirage is presenting its new lineup for 2025 with three new collections, Lively, Autumn, and Blanc; two new colors, Alice and Elora; and DurAlive finish. Resistant and silky soft, the DurAlive™ finish reveals intensely vibrant colors with its translucent look. This durable, elegant finish will protect floors for years to come. The DurAlive™ finish is exclusive to the new Lively and Autumn collections. miragefloors.com MIRAGE 2025 Lineup

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PURPARKET INC. PURcore

PurParket Inc. is announcing the launch of a new basswood core. Basswood serves as an excellent core material for engineered wood flooring. Its uniform texture and fine grain contribute to enhanced dimensional stability, reducing the likelihood of warping or swelling. This ensures a longer lifespan for flooring products, providing consumers with durable and reliable flooring solutions. purparket.com

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To be included for consideration in the New Products section of Hardwood Floors magazine, please send a high-resolution image and 50-word description to libby.johnston@nwfa.org.