Hardwood Floors June/July 2024

Run by the third and fourth generation of the company, Berger-Seidle® is probably the last large, globally leading specialized manufacturer of the industry independent from foreign owners or private equity. Passion, competence, family spirit, personal commitment, and dynamics drive the company in all product categories and across all team members. This is what you feel when getting in touch with the people and experiencing the great workability of the products. Berger-Seidle’s history goes back to “made in Germany since 1926,” and in the USA with an additional subsidiary since 1997 in Duluth, Georgia. Since then, they constantly innovated with next generation products and problem solvers, while keeping with tradition. Markus M. Adam, owner and the fourth generation of the family, lived in the USA and commits himself to the North American wood flooring industry. He answered some questions about Berger-Seidle’s® traditional and innovative spirit. WHAT ARE YOUR LATEST TOP INNOVATIONS? GreenStar: This is our unique 2K water based top innovation. Since 2016, it has set the standard for green, premium wood floor finishing. No isocyanate, no aziridine, no hazard labeling, no skin protection, no CO2 off gassing, plus many outstanding certifications. It comes in four gloss levels from glossy to ultra matte and the unique, handy kangaroo packaging. CeramicStar: It offers contractors an incredible 12-hour full cure time after the last layer. No need to think about on-site UV anymore; this is a perfect solution for the fast jobsite. Not only that, it is now also certified as a fire-retardant system of the category Cfl. The outstanding price-quality ratio guarantees best performance made in Germany at a very good price. Pinkqualizer: This great product equalizes the pink or red color tone in red oak floors. It is a water based reactive. A big advantage is it is fast by being applied in only one step. NordicWhite: This product is the perfect solution to whiten-up your floor with a water based 1K finish. The customer may decide layer by layer how soft or strong they want the white tone. This product offers a smooth, safe, controlled, and easy application for the contractor, avoiding floors with white spots or roller marks. ExpressStain COLOR: Offering what you expect from a classic solvent based stain. A beautiful, wide color range, safe and easy application, endless options to combine and create colors, and with ExoBloc + TUBRO as the first coat, you can already over coat after only two hours. This brings a game-changing benefit to our partners and contractors in the North American market.

PEOPLE SAY “COLORMASTER PRO BY BERGER-SEIDLE IS CHANGING THE GAME” FOR THE INDUSTRY. WHAT IS THE BENEFIT? The ColorMaster PRO brings real game changing benefits to all our customers, both contractors and our distribution partners. In just a few words, we would summarize it this way: any color, any time, immediately, independently. And all of this without any massive storage, waste, shipping costs, or delays. All of that is fully flexible: the ColorMaster PRO concept is customized for each of our Berger-Seidle® partners across North America. GENERALLY, WHAT ABOUT MARKETING VS. HONESTY? Berger-Seidle® always puts honesty first. You won’t find misleading or marketing driven “interpretations” in our communication. Technology, facts, and workability speak for themselves. This is why we say: Don’t believe marketing shows. The truth is in the can! J