Hardwood Floors June/July 2019

CATEGORY: Best Circular/Curved Application + Members’ Choice Artistic Floors by Design Inc. | Parker, Colorado

A STITCH IN TIME Joe Rocco, of Artistic Floors by Design Inc., is a Certified NWFA Professional and multiple Wood Floor of the Year winner, and handles all aspects of the craft from installation to sanding and finishing. He has more than 20 years of wood crafting and floor installation experience. By Stacy Brown

Rocco considers himself to be a lifelong learner and is always on the lookout for jobs that will allow him to further not only his own skills, but also his crew’s. “It’s all about being able to try something new and push the boundaries. This job also allowed me to train my team on new techniques.” This Wood Floor of the Year Award winning project came to Rocco through a local seamstress, who asked him to create a floor for her sewing room in her basement. Originally she requested a standard straight lay. Rocco saw this as an opportunity to encourage his client to think outside the box and made some suggestions for a design that would ultimately transform the space into an inspirational work environment.

“What I thought I wanted to do in life and where my passion eventually took me were two very different roads. Even while I was getting my degrees in economics and political science, I was installing and finishing wood floors. The work got me through college, but, more importantly, the art of it got under my skin. I kept at it and, in 2006, my wife, Joni, and I started our own company,” says Rocco.

the magazine of the national wood flooring association

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